Peach participates in the launch of Netflix’s Basic with Ads
LONDON, Nov. 6, 2022 /PRNewswire/ — Peach, the global market leader in video advertising workflow and delivery, has announced its support for Netflix’s new ad-supported service, Basic with Ads.
Coinciding with the launch of the service, Peach has rolled out new destinations that allow customers to deliver ads to Netflix in multiple territories, including the UK, Australia, Germany, France, Italy, Spain, Mexico and Brazil, and more. Peach offers a connected advertising workflow that allows clients to submit their ads to Netflix directly from the editing room, while ensuring the highest quality, format and accuracy.
Doug Conely, Peach’s Chief Product and Technology Officer, said, “This is a pivotal time for television advertising. As a leader in the global delivery of creative advertising for more than 25 years, we’ve seen ad spend on TV grow rapidly. Connected in the UK* and the rest of the world, and we expect to see a further growth acceleration driven by levels of support for advertising like Netflix.”
“Netflix Basic with Ads will bring our customers new audiences in a premium environment, creating opportunities for more premium and addressable content. We’re extremely proud to play a role in this, and would like to thank the Microsoft Advertising and Xandr teams for their continued collaboration.” and commitment to make this launch a success.”
Peach will continue to work with Microsoft Advertising and Xandr to further improve workflows for clients by connecting advertising content directly from the global community of producers and agencies to premium streaming channels, resulting in a seamless and engaging advertising experience. high quality.
About Peach
The Peach global video ad management platform manages global advertising content and facilitates collaboration between brands, agencies and media owners on a global scale. Since 1996, Peach has revolutionized the way advertising is delivered and fueled the world’s most ambitious creativity. Broadcasters around the world trust Peach every day. Operating in more than 100 countries around the world, Peach’s technology has revolutionized workflows in the advertising industry, replacing time-consuming manual tasks with automated processes and delivering efficiency, visibility and security. Its technology simplifies complicated ad delivery processes and ensures that all ads arrive at their destination in perfect condition.
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