THE STRATEGIC PARTNERSHIP WILL HAVE LEADING FOOD AND BEVERAGE BRANDS PEPSI, GATORADE AND LAY’S PARTNER WITH EA SPORTS TO DELIVER ENTERTAINMENT EXPERIENCES AROUND THE NEW EA SPORTS FC GAME.
NEW YORK, July 11, 2023/PRNewswire/ — PepsiCo Inc. has announced a new multi-year global partnership with EA Sports that makes three of its flagship brands — Pepsi, Gatorade and Lay’s — proud new partners in the highly anticipated video. soccer game, EA FC.
Through this partnership, born out of a mutual ambition to shape the future of soccer, PepsiCo is proud to endorse and support EA Sports. The strategic agreement will allow both parties to collaborate to deliver fun gaming experiences for soccer fans, and allows PepsiCo to further develop its heritage within the soccer entertainment space as an overall business strategy to deliver compelling fan experiences that unite the world of soccer, music and video games.
As part of the partnership, the Pepsi brand will work with global ambassadors Vini Jr (Brazil and Real Madrid) and Leah Williamson (England and Arsenal) to promote a series of special activities around the world. These will include entertainment collaborations, in-game integrations and on-pack promotions giving fans access to exclusive experiences and rewards no one will want to miss out on. The association will also provide a platform to boost PepsiCo’s existing initiatives, encouraging participation in soccer and gender equality in sport.
Adam Warner, PepsiCo’s Head of Sports and Global Partnerships, explained: “EA Sports is an iconic brand in the world of soccer and has revolutionized fan engagement with the sport. Thanks to PepsiCo’s history and extensive involvement in the world of soccer and entertainment, our brands are uniquely positioned to push the boundaries of soccer fans. This partnership allows us to reach soccer fans and communities around the world, and provide them with experiences that enhance their connection to the sport.”
David Jackson, Vice President of Brand at EA Sports FC, added: “For years, PepsiCo brands have delivered unforgettable moments and experiences to soccer fans. So we’re excited to build on this rich legacy by embarking on this extraordinary journey with EA FC. We are proud to partner, collaborate and create moments that fans will surely not forget.”
With an illustrious history of working with prominent sports and entertainment names and entities, PepsiCo has a long history in soccer, making it the ideal food and beverage partner for the exciting new EA SPORTS FC brand. More important information and awesome activities will be revealed soon. Therefore, we recommend all fans to follow EA FC and PepsiCo on Instagram and Twitter so you don’t miss a thing.
FOR MORE INFORMATION PLEASE CONTACT: pepsicomediarelations@pepsico.com
About PepsiCo PepsiCo products are consumed more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, fueled by a portfolio of complementary beverages and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of foods and beverages, including many iconic brands that each generate more than $1 billion in estimated annual retail sales.
PepsiCo is guided by our vision to be the world leader in convenience foods and beverages by winning with pep (PepsiCo Positive). pep is our comprehensive strategic transformation that places sustainability and human capital at the heart of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com and follow us on Twitter, Instagram, Facebook and LinkedIn (@PepsiCo).
About Electronic Arts Electronic Arts (NASDAQ: EA) is a world leader in interactive digital entertainment. The company develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers.
In fiscal 2023, EA had GAAP net income of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands including EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ , Plants vs. Zombies™ and F1®. Learn more about EA at www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA, and F1 are the property of their respective owners and must be used with permission.
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