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MONTREAL, Dec. 18, 2023 /PRNewswire/ — Plusgrade, the global leader powering ancillary revenue solutions for the travel industry, today announces a partnership with the world’s leading leisure airline Air Transat to enhance its passengers’ journey. Plusgrade will promote a new product that will allow Air Transat passengers to purchase an upgrade to Club Class and enjoy maximum comfort in an exclusive cabin, gourmet meals and priority airport services.

Air Transat Economy Class ticket holders now have multiple opportunities to upgrade to the exclusive Club Class experience. On eligible flights, passengers can bid for a Club Class upgrade up to 26 hours before departure. Additionally, passengers can also opt for an instant upgrade during online check-in, available 24 hours before departure.

“Airlines are increasingly looking for innovative ways to enhance the traveler experience while increasing ancillary revenue,” said Ken Harris, founder and CEO of Plusgrade. “We are delighted to partner with Air Transat and seamlessly integrate into their customer journey. Together, we will power great experiences for their travelers.”

Plusgrade integration of the upgrade product is quick and easy. It is designed to ensure there is no impact on the passengers’ check-in journey while allowing Air Transat to market available inventory within a dynamic and responsive platform.

“We are delighted to join forces with Plusgrade to offer turnkey solutions to our valued passengers,” said Michele Barre, Chief Revenue Officer. “We believe travel should be comfortable and memorable, and this partnership allows us to offer enhanced experiences that will delight our customers before their trip even begins.”

The partnership between the two Montreal-based companies means a thriving and innovative Canadian travel market. In fact, Air Transat was named the world’s best leisure airline at Skytrax’s 2023 World Airline Awards, and Plusgrade was named the top technology provider in the ancillary revenue space by OAG as it continues to climb the airline industry. global travel, generating billions of dollars. in new income opportunities for its partners.

For more information about the Air Transat upgrade, please visit: https://www.airtransat.com/en-CA/book/book-a-flight/upgrades.

Air Transat information

Founded in Montreal 36 years ago, Air Transat is a leading travel brand, voted the world’s best leisure airline by passengers at the Skytrax World Airline Awards 2023. Its program offers access to international destinations, primarily in Europe, the Caribbean , the East and West coasts of the United States, South America and North Africa. Air Transat is recognized for its excellent customer service. By renewing its fleet with the most energy-efficient aircraft in its category, Air Transat is committed to achieving a more sustainable travel industry. Headquartered in Montreal with main hubs at Montreal-Trudeau International Airport (YUL) and Toronto Pearson Airport (YYZ), it has nearly 5,000 employees with the common purpose of bringing people together. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). www.airtransat.com

About Plusgrade

Plusgrade powers the global travel industry with its portfolio of leading ancillary income solutions. More than 200 airlines, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new and significant revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities through its platform for its partners, while creating enhanced travel experiences for millions of its passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and offices around the world.

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