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This new partnership between the two leaders will prevent marketers from wasting their advertising budget and save up to 14% on their spend on pay-per-click (PPC) campaigns. This agreement will benefit 50,000 PrestaShop stores in Spain
The leading e-commerce platform in Europe and Latin America, Prestahsop and CHEQ, the world benchmark in Go-to-Market Security, today announce a new partnership to offer PrestaShop merchants the ability to protect their online advertising budgets and campaigns. PPC against bots, fake users and other forms of invalid traffic (IVT) using ClickCease, CHEQ’s click fraud prevention platform. This partnership will bring the best click fraud prevention functionalities to 50,000 PrestaShop stores in Spain. PrestaShop merchants will be able to address and block click fraud across all major paid search and social platforms, ensuring that their ads are only displayed to human users. This protection includes multiple formats valued by merchants, such as Display Ads, Shopping Ads, Google Search and Display Network, campaigns for Google Ads, Facebook, Instagram, Messenger and Audience Network campaigns for Facebook Ads…Advertisers report loss of 35 billion dollars a year due to click fraud. The problem is particularly prevalent in e-commerce, where merchants are expected to lose more than $360 million due to false clicks this coming Black Friday weekend. According to the latest state of affairs reports on SMB ad click fraud, the average small business using Google Ads spends between $9,000 and $10,000 per month on their Google Paid Search campaigns, which equates to between $100,000 and $120,000. $ per year. At the top tier of paid search advertising, the small business can lose more than $15,000 a year to click fraud, typically through rivals clicking on ads, or automated fraud, via bots.” As one of the countries with the highest click-through fraud rates for SMEs, it is important to help marketers save on their advertising budgets.CHEQ is one of the most highly rated and effective providers of anti-ad fraud solutions internationally.As a key partner in the digitization of commerce, we felt it was important to build this partnership and allow merchants to benefit from this protection,” says Jorge González Marcos, Head of Iberia and Latam PrestaShop. “This partnership with PrestaShop to extend the ability to protect brands of e-commerce from the fake Web,” said Nitzan Yaniv, SVP Channels
Contact Contact name: Jose H Contact description: Jose H Contact telephone number: 655 766 567
