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-Proceed Group appoints new CEO to renew focus on RISE acceleration for SAP customers

SAP data specialists enable clients to reduce costs and improve IT agility

LONDON, Feb. 21, 2023 /PRNewswire/ — Proceed Group, specialists in SAP data management, today announced the appointment of Robert Reuben as CEO after three years with the company. Founder Nick Parkin will now focus on driving innovation across the company, accelerating the development of Proceed’s product offering, and continuing to bring the benefits of his industry-leading expertise to customers.

Robert joined the Proceed Group in February 2020 to lead Proceed’s legacy systems decommissioning business, most recently assuming overall sales leadership for the group and ownership of the successful Proceed Cella solution. Before joining Proceed, he worked for SAP for five years as head of sales for its database, analytics and cloud solutions, including SAP HANA and SAP Information Lifecycle Management. Prior to that, he worked for IBM for 25 years in sales, technical and leadership roles.

In assuming the role of CEO, Robert is focused on delivering the broad value that the Proceed Group offers to an even broader set of customers, helping to accelerate the adoption of RISE with SAP and S/4HANA while minimizing costs, and enabling customers to improve IT agility and sustainability. Leveraging his 30+ years of industry experience and deep understanding of the challenges clients face ahead of a critical transformation, Robert looks forward to working with many more organizations to help them benefit from Proceed’s expertise, further strengthening plus Proceed’s alliances with SAP and its broad set of partners, and ensuring that Proceed remains an exciting, rewarding and supportive environment for its employees.

Nick Parkin, Founder, Proceed Group, noted: “For more than 20 years, we have worked with hundreds of SAP customers around the world on rights abatement, archiving, takedown, content management and data privacy. Tailored As we continue our efforts to help enable business transformation, Robert is ideally positioned to help guide our clients in their migration to SAP RISE and address legacy data challenges.”

Robert Reuben, Managing Director, Proceed Group, said: “As companies face the challenges and opportunities of the next decade, the importance of maximizing the value of data will remain critical. Attention to sustainability, business value and regulatory compliance will empower organizations to manage data with minimal financial and environmental impact I am delighted to take on the role of CEO of Proceed to solidify the leadership position that Nick Parkin and the team have established and help a even more customers to implement an effective data strategy, both for SAP data and data from other applications, in order to achieve critical goals.”

About Proceed Group

Proceed Group is a leading SAP document and data management specialist, with a proven track record of success serving more than 750 clients worldwide to reduce costs, improve IT performance and agility, while ensures regulatory compliance. Our team of consultants brings expertise in SAP data sizing and archiving, systems decommissioning, content management and data protection, while our software products like Proceed Rightsizer and Proceed Cella improve the overall efficiency of projects, allowing companies to further reduce costs and save time.

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