Maybelline New York brings virtual makeup to the workplace through Microsoft Teams
NEW YORK, July 19, 2023 /PRNewswire/ — Maybelline New York today announced a collaboration with Microsoft that offers a new way to prepare for virtual makeup video calls in Microsoft Teams.
The Maybelline Beauty app in Microsoft Teams allows users to quickly and easily adjust their personal style directly from a Teams meeting. Virtual makeup looks provide a barrier-free way to try different looks with the aim of democratizing makeup and boosting self-confidence, especially at work.
With this integration, Maybelline New York takes its final step into the world of digital makeup.
“Maybelline’s mission is to give everyone the confidence to express their beauty. Whether you work in person or virtually, feeling good about yourself can help you be your best,” said Trisha Ayyagari, Global Brand President. by Maybelline New York. “That’s why we’ve partnered with Microsoft Teams to develop virtual makeup looks: now, even on the busiest of days, you can do your makeup with just one click. We hope to make people’s lives a little easier.”
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute to ensure representation of a broad and diverse population, Maybelline aims to provide wearers with a range of looks that best suit their meetings, while allowing them to explore different makeup looks, that they might not otherwise have tried.
Consider it your “virtual makeup bag,” stocked with all the must-have digital makeup products for our increasingly virtual world. With a simple click, users can choose from 12 makeup looks to complement their natural look and effortlessly feel their best. Each look has a product breakdown so users can understand which Maybelline New York product and shade make up the virtual look and recreate it in real life. Maybelline New York pioneered this innovation for the L’Oréal group. Virtual makeup looks are now available globally as an option in Teams video calls for those with a Teams enterprise license.
“At Microsoft, empowering people through technology is at the core of what we do,” said Nicole Herskowitz, vice president of Microsoft Teams. The new Maybelline Beauty App in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”
About Maybelline New YorkMaybelline New York is one of the world’s leading cosmetics brands, present in more than 120 countries around the world and reaching 33 million consumers through its iconic long-wear lipstick (Matte ink). The brand’s best-selling foundation, Fit Me Foundation, has been available in 40 shades since 2017 to ensure everyone, everywhere can find their perfect shade, tone and texture (97% of shoppers found their right shade!) in a consumer study!). Maybelline New York is committed to giving everyone the confidence to go after what they want through accessible, inclusive and easy-to-use products.
About ModifaceModiface is a leading provider of virtual try-on technology for the beauty industry. Founded in 2008, Modiface’s cutting-edge technology allows users to see themselves with different makeup and hairstyle styles in real time, using their own photo or live video. With in-depth knowledge of the beauty industry and a commitment to innovation, Modiface is dedicated to helping consumers find the perfect look and make informed purchasing decisions.
About the Geena Davis Institute The Geena Davis Institute on Gender in Media is a research-based organization working in the media and entertainment industry to improve the gender representation of girls and women.
Contact: France Cooper, france.cooper@maybelline.com Julie Delazyn, julie.delazyn@loreal.com
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