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RIYADH, Saudi Arabia, Nov. 30, 2022 /PRNewswire/ — SAFCSP and Informa, the world’s largest trade fair organizer, today announced the creation of a new joint venture, “Tahaluf”, to support the Vision 2030 goal of the Kingdom to diversify its economy and create high-value employment opportunities for Saudi citizens.
With the launch of the Tahaluf joint venture with Informa, SAFCSP expands its mission of stimulating growth in the Kingdom’s key economic sectors to now encompass the events industry. Tahaluf will leverage Informa’s global expertise to create a world-class events sector in the Kingdom that will advance economic diversification, provide access to new markets for international companies, attract foreign investment and support modernization of business in the Kingdom. . Tahaluf will also support the creation of new career paths for the Kingdom’s young, talented and digitally savvy population, not only in events, but also in the broader creative and digital economies, from communications and branding to digital marketing and the development of digital products. The Tahaluf Academy will offer an annual cohort of young Saudi professionals the opportunity to gain hands-on training and international event experience through a series of rotations within Informa’s global business, as well as benefit from a recognized event professional accreditation program. by industry.
The Tahaluf joint venture builds on the successful collaboration between the SAFCSP and Informa, which launched the award-winning technology event LEAP (www.onegiantleap.com) in 2022, co-hosted with the Ministry of Communications and Information Technology, and the world-renowned cyber brand , Black Hat (www.blackhatmea.com), co-organized with the General Entertainment Authority and part of Riyadh Season. Tahaluf will license Informa’s market-leading brands to launch a series of new B2B events, digital experiences and services in 2023 and beyond, initially focused on strategically important sectors such as technology, real estate, pharmaceuticals, food, health and beauty, tourism and hotels.
Tahaluf’s new releases will include the AI event DeepFest (www.deepfest.com) from February 6-9, 2023; the Feast food and hospitality fair (www.Onegiantfeast.com) from October 24 to 26, 2023; the Cosmoprof Middle East beauty industry festival; the international real estate fair Cityscape Global ( www.cityscapeglobal.com) from September 10 to 13, 2023 and the Middle East edition of the leading pharmaceutical brand, CPHI Middle East ( www.cphi.com) from January 15 to 17, 2024.
Mike Champion, Regional Executive Vice President of Informa Markets, commented that Tahaluf’s ambition is to harness the power and value of international events to support the growth of strategically important industries within Saudi Arabia.
“Large events can provide a significant economic stimulus by facilitating market access, driving inbound investment and generating international trade. We are honored to have expanded our partnership with the SAFCSP to create Tahaluf, and together we aim to create world-class sustainable events.” event in Saudi Arabia, which will be an international showcase for key sectors of the Saudi economy, as well as contributing to a thriving events industry in the Kingdom.Our mission is to bring world-class events to the Kingdom and be a positive force in turning Saudi Saudi into a global event center,” Champion said.
Faisal Al-Khamisi, President of the SAFCSP, said: “Saudi Arabia has hosted an increasing portfolio of global events in recent years, and now, through Tahaluf, the SAFCSP is investing to further elevate the events industry. Saudi Arabia and the related creative and digital sectors Tahaluf will be a significant contribution to the SAFCSP’s mission of supporting skills development and creating career opportunities for young Saudis in dynamic and professional sectors, and will also contribute to overall diversification and upgrading of the key industries in Saudi Arabia.”
“Informa has played a leadership role in the events industry internationally, pioneering digital, on-demand and data-driven experiences, and leading sustainability initiatives across the industry. This experience has helped launch events together of success in the past and will be invaluable in carrying out the ambitious plans announced today.Tahaluf – the Arabic word meaning ‘Alliance’ – reflects the strength of the partnership between SAFCSP and Informa, and our plans to work closely in this next phase development of world-class events for Saudi Arabia,” added Al-Khamisi.
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