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NEW YORK, Jan. 10, 2024 /PRNewswire/ — SCUBA Analytics, a pioneer in the field of high-frequency data collaboration decision intelligence, is pleased to announce the appointment of Marc Ryan as Chief Product Officer. Marc is an experienced media and measurement expert, most recently working as Chief Data Officer at Kantar.

“We’re thrilled to have Marc join SCUBA to help drive modernization for leading brands and publishers as they enter a new era of automation and privacy-first audience insights. The advertising industry simply needs a better way to convert signals into rapid decision intelligence while protecting consumer privacy,” said CEO Tony Ayaz.

Marc brings a wealth of experience to SCUBA Analytics, having built an outstanding career path through leadership positions at some of the most respected companies in the industry. His experience navigating the complexities of the MarTech and AdTech Stack and his foresight of the impending challenges of the depreciation of third-party cookies position him as a critical player in the changing landscape of the advertising world.

“We are at a critical time in the advertising industry,” said Marc Ryan. “I am honored to join SCUBA Analytics, a company that is adapting to these changes and leading solution innovation. I look forward to contributing to the company’s growth and helping our clients navigate the complexities of today’s advertising landscape.”

About SCUBA Analytics SCUBA is the only real-time data collaboration platform offering advanced activation and dynamic audience segmentation powered by AI. Global brands like Microsoft, McDonald’s, Twitter and Warner Bros rely on SCUBA to gain instant insights into every customer interaction and seize every opportunity.

SCUBA is the only data streaming collaboration platform that provides intelligence and activation for in-the-moment decision making without compromising privacy. Global brands like Microsoft, McDonald’s, Twitter and Warner Bros rely on SCUBA for instant insights across billions of touchpoints, driving experiences and growth in real time. Founded by former Facebook executives and led by industry veterans from Kantar, Sonos and Splunk.

Media Contact: Nick Sabean, SCUBA Analytics nick@scuba.io 480.490.8597 www.scuba.io

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