-SHEIN launches first product collaboration under evoluSHEIN by Design with Brazilian pop superstar Anitta
evoluSHEIN x Anitta offers a range of styles for all sizes with sustainable materials and responsible manufacturing
LOS ANGELES, June 19, 2023 /PRNewswire/ — SHEIN, a global e-retailer of fashion, beauty and lifestyle products, announced today that it has partnered with global pop star Anitta to launch evoluSHEIN x Anitta, the first product collaboration unveiled under SHEIN’s evoluSHEIN by Design initiative, which has accelerated the use of more sustainable materials and responsible manufacturing practices across the company. SHEIN is working to reduce the environmental impact of its products with the ambition of sourcing the majority of SHEIN brand products in line with its evoluSHEIN by Design standard by 2030, rewarding responsible suppliers and promoting awareness among its global supporters of fashion enthusiasts.
“I am happy that SHEIN is taking an important step in sustainability and its overall environmental impact,” said Anitta. “We all want to look great, while respecting the planet and people.”
The new collection showcases the three key eco-focused material programs SHEIN launched last year:
Each piece is manufactured in accordance with the evoluSHEIN by Design standard, which requires garments to contain at least 30% preferred materials and be made by suppliers who have achieved high social and environmental compliance verification through third-party audits. . All items in the collection ship in packaging made from recycled content.
“evoluSHEIN by Design supports a more circular system that mitigates textile waste and reduces the consumption of new raw materials,” said Caitrin Watson, SHEIN Director of Sustainability. “Our goal is to continue reducing the environmental impact of our products while collaborating with other industry leaders to drive the circular textile economy. The launch of this collection with Anitta is an opportunity to promote alternative and informed fashion choices in a way that is attractive to our customers and accompany them on our evoluSHEIN journey.”
As SHEIN continues to evolve its business with a vision of building a desirable and accessible fashion future for all, evoluSHEIN by Design addresses many of the company’s priorities for positive impact. Among those priorities are responsible product sourcing, optimizing resource efficiency and circularity opportunities, as well as improving life in communities around the world. These ambitions, among others, are outlined in the evoluSHEIN Roadmap: SHEIN’s holistic approach to addressing the most critical social and environmental challenges facing the fashion industry today.
To learn more about evoluSHEIN x Anitta, visit shein.com. Follow us on social media with
DOWNLOAD HERE HIGH-RESOLUTION IMAGES OF THE evoluSHEIN x ANITTA CAMPAIGN
ABOUT SHEIN
SHEIN is a global, integrated marketplace offering broad categories of fashion and lifestyle shopping, from SHEIN-branded clothing to products from a global network of sellers, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making fashion beauty accessible to all, leveraging its industry-leading on-demand production methodology since 2012, for a smarter and more sustainable industry. Save money and live in style!
ABOUT ANITTA
Since breaking into Brazil six years ago, Grammy-nominated global superstar Anitta has become the leading artist for a new generation of Latin American music. As the world’s biggest female pop star hailing from Brazil, she has amassed more than 64 million followers on Instagram and nearly 17 million subscribers on YouTube, garnering more than 6 billion views. Anitta recently became a first-time Grammy nominee in the “Best New Artist” category and has also been named among the 15 Most Influential Musicians in the World on Social Media by Billboard.
MEDIA CONTACT:
Maxine Silvamaxine.silva@sheingroup.com
James TeJames.te@sheingroup.com
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