As the first to bring commercially safe AI to the industry, Shutterstock TRUST serves as a guide for brands and agencies seeking a framework for responsible AI.
NEW YORK, Nov. 10, 2023 /PRNewswire/ — Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform connecting brands and businesses with quality content, today announced TRUST, an official governing framework that embodies Shutterstock’s values and long-standing commitment to using AI responsibly in its products and workflows. TRUST, an acronym for Training, Royalties, Uplift, Safeguards and Transparency, reflects the core commitments that Shutterstock has actively maintained over the past two decades. In an unregulated and rapidly evolving industry, this framework can also serve as an action-driven checklist for companies experimenting with AI technologies and reiterates Shutterstock’s taxpayer-focused operating principles.
TRUST commitments include:
Properly licensed data training Royalties that compensate artists fairly Improve and promote representation that reflects the world. Safeguards to control content and protect customers Transparency by default
“Maintaining the trust of our taxpayers and customers is at our core, and our TRUST framework affirms the actions we take to support this commitment,” said Dr. Alessandra Sala, Senior Director of AI and Data Science at Shutterstock. “We’ve always built on properly licensed data, sought new revenue streams for our contributors, and encouraged creators and underrepresented groups. TRUST formalizes these principles into a clear, straightforward approach that others in the industry can follow as they embark on their own responsible AI journeys.”
TrainingRespecting artists’ intellectual property rights is critical to Shutterstock’s business as a global leader in content licensing. This includes ensuring our AI models are trained only on appropriately licensed content and requiring our AI partners to maintain the same standard. Shutterstock takes careful steps to ensure that it has the rights to license content on its platform and that the content meets our content standards.
Additionally, taxpayers have the option to opt out of data agreements to respect their autonomy and preferences; However, to date, only about 1 percent of contributors to the Shutterstock platform have chosen to do so.
Royalties The Shutterstock Contributor Fund is a testament to our commitment to supporting artists through compensation. To date, the Shutterstock Contributor Fund has compensated hundreds of thousands of artists, with expected payments to millions more, for the role their IP content has played in shaping our generative technology.
Improvements Our mission has always been to elevate inclusive content and invest in supporting and partnering with underrepresented content creators to achieve the broadest spectrum of representation. Shutterstock teams strive to improve representation of different genders, ethnicities, and orientations, as well as ensure a fair creative platform through initiatives like the Create Fund and partnerships with UN AI for Good and the World Ethical Data Foundation. This also includes improving and expanding the use of human-created stock content, ensuring our AI capabilities enable advanced use of such content to support, not replace, the unique talent of artists.
Safeguards Shutterstock pioneered advanced indemnification protections for a worry-free experience for its customers and audiences, ensuring an ethical approach, legal integrity, and brand safety through tailored content controls and protections.
Shutterstock’s multi-layered content controls help prevent the creation of content that displays adult themes, offensive themes, or violence. These safeguards also include AI training liability protection in all licenses of AI-generated content. Shutterstock Enterprise users can also receive the same protection for AI-generated content as traditional stock assets, while special cases receive additional asset warranty.
In a survey of Shutterstock Enterprise customers, more than 60 percent of respondents said the most important criterion for them when choosing an AI platform is ensuring safe business use. Shutterstock is the only company that offers business users the option of human review of their licensed content for compensation.
Transparency Shutterstock believes in transparent AI practices and content provenance. Commits to making a clear distinction between AI-generated content and human-created content on the Shutterstock platform to help protect against deepfakes, misinformation, and other forms of misuse. Shutterstock does not sell AI-generated content of unknown or unclear provenance, and contributors cannot upload AI-generated content to the Shutterstock main library. Through support and membership in the Content Authenticity Initiative, the company is also labeling all AI-generated content and metadata in accordance with C2PA/IPTC industry standards to further protect its users with verifiable information. and tamper-proof all forms of content, ensuring that each asset is certified with secure metadata about its creation, authorship, and editing history.
Shutterstock’s ethical approach to AI has made the company a sought-after partner and collaborator with industry leaders such as NVIDIA, Meta, OpenAI, LG and others to develop foundational generative AI tools and standards for creators of 3D, image and text. Shutterstock’s library of high-quality content, enriched with extensive metadata, leads the industry in size, diversity, and annotations, making it unmatched for training AI capabilities.
About Shutterstock, Inc. Shutterstock, Inc. (NYSE: SSTK) is a premier partner for transformative brands, digital media and marketing companies, enabling the world to create with confidence. Powered by millions of creators around the world and a bold approach to product innovation, Shutterstock is the leading global platform for licensing the largest and most diverse collection of 3D models, videos, music, photos, vectors and illustrations. high quality. From the world’s largest content marketplace, to breaking news and premium entertainment editorial access, to an all-in-one content editing platform and studio production service, all using the latest in innovative technology, Shutterstock offers the most comprehensive selection of resources to make it easy to bring stories to life.
Learn more at www.shutterstock.com and follow us on LinkedIn, Instagram, Twitter, Facebook and YouTube.
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