Simpleview and City Destinations Alliance Announce VivaCITY Challenge Winners at CityDNA Fall Conference in Valencia
VALENCIA, Spain, Oct. 6, 2023 /PRNewswire/ — Simpleview and City Destinations Alliance (CityDNA) proudly presented the winners of the VivaCITY Challenge at the CityDNA Fall Conference in Valencia, Spain: Helsinki Partners and Turismo Torino e Provincia .
CityDNA President Petra StuĊĦek expresses the importance of the moment saying: “Almost seven months since the initial announcement and after hearing all the interesting destination requests, we are here with our two winners. I would like to highlight their bravery and give them credit for committing to this challenging three-year process. Their role extends beyond their respective cities, encompassing a global impact on the tourism sector, fostering positive change.”
Helsinki Partners participated in the VivaCITY Challenge because it was “sitting on a mountain of data” and wants to become the most sustainable city in the world.
Turismo Torino e Provincia was a passionate candidate for the VivaCITY challenge because it believes that “those who work in tourism must seek above all to make the local population happy.”
The VivaCITY Challenge is a three-year funded project created to provide destination marketing organizations (DMOs) with the opportunity to co-create a transformative strategy that is holistic, concise and tangible, with support from the following global development experts and destination implementation:
“The VivaCITY Challenge has been a very exciting process for everyone involved,” said Ryan George, CEO of Simpleview. “This challenge was created as a way to show our commitment to the tourism industry with something substantial and lasting. I’m looking forward to hearing more about how the winning destinations transform over the next three years.”
Flavie de Bueil, COO of CityDNA, acknowledged the challenging selection process: “Each destination had very interesting stories and we are delighted to establish a learning laboratory for all CityDNA members to share the valuable knowledge and findings from Helsinki and Turin “.
The following finalists were thanked for submitting outstanding submissions for consideration for the VivaCITY Challenge:
All of these cities were invited to become peer cities for the duration of the projects. They will test and improve the processes and tools developed by the VivaCITY Challenge to make them scalable and useful in all cities.
Stay tuned for updates on the VivaCITY Project to be shared at upcoming CityDNA events, including the CityDNA International Conference. Helsinki Partners and Turismo Torino e Provincia will share the progress of their project, inspiring further transformation in the world of destination development.
About Simpleview Simpleview is a leading global provider of CRM, CMS, website design, digital marketing services and data insights for convention bureaus, venues, tourism boards, destination marketing organizations (DMOs) and attractions. The company employs staff around the world and serves clients of all sizes, including small cities, global capitals, major meeting destinations, and countries on multiple continents.
About City Destinations Alliance (CityDNA) CityDNA is a knowledge-sharing network for cities and urban regions working to develop the potential of the visitor economy. Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of professionals, our promise to each other is to always be curious and progressive, share our inspiration, and never stop learning. Citydestinationsalliance.eu
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