LIVERPOOL, England, April 27, 2023/PRNewswire/ — At the CityDNA International Conference and General Assembly held in Sofia, Bulgaria last week, CityDNA and Simpleview announced the launch of the VivaCITY Challenge.
VivaCITY is a project to transform and train a DMO into a future-ready DMO and create a transformational strategy that is comprehensive, concise and tangible. Flavie de Bueil, CityDNA Head of Operations, explained: “The VivaCITY partnership with Simpleview is an unparalleled opportunity for a member city to receive three years of funding and support from three global experts in destination development and implementation. It is a laboratory for CityDNA, which goes beyond consulting to get results.
“We have our new CityDNA long-term strategy, which is holistic,” commented CityDNA CEO Petra Stušek. “Now we have to lead by example. When the word city appears, everyone thinks of Europe, it is our fabric. Now we have to show the world that we can put strategy into practice.”
Two DMOs selected through a clear process will have the opportunity to co-create their transformative strategy that is holistic, concise and tangible with the help of world experts in destination development and implementation: Professor Frank Cuypers, international leader in destination development , Elke Dens, Regenerative Place Creation Specialist, and David Peacock, Principal Strategist and Advisor to Simpleview’s Future Tourism Group.
“VivaCITY is for cities that want to promote progressive and holistic change. We are looking for two open-minded, enthusiastic cities that show the courage to go further and the willingness to change,” said David Peacock. “Which underscores Simpleview’s commitment to helping destinations harness the enriching and restorative opportunities of tourism for citizens and visitors alike.”
And most importantly, the winner will have the opportunity to influence and inform positive change not only in their own city, but in the wider tourism industry on a global scale.
The VivaCITY Challenge will be open from now until early July, and the winning cities will be announced at the CityDNA fall conference, taking place in Valencia from October 4-7. Learn more at www.simpleviewinc.com/vivacity/
Acerca de City Destinations Alliance (CityDNA)
CityDNA is a knowledge sharing network between cities and urban regions working to unlock the potential of the visitor economy. Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of professionals, we pledge to always be curious and forward-thinking, to share our inspiration, and to never stop learning. citydestinationsalliance.eu
About Simpleview
Simpleview is a leading global provider of CRM, CMS, website design, digital marketing and data analytics services for congress bureaus, venues, tourist offices, destination marketing organizations (DMOs) and attractions. The company has staff around the world, serving clients of all sizes, from small cities to world capitals, major meeting destinations and countries on multiple continents. simpleviewinc.com
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