GZIRA, Malta, July 31, 2023 /PRNewswire/ — SOFTSWISS, a leading edge iGaming software provider, shares its experience in implementing AI tools into its daily practice. AI has proven to be a valuable asset that has revolutionized real-time data analysis, player management, content personalization, and design.
Real-time data analysis
SOFTSWISS’ Managed Services anti-fraud team helped operators save more than €16 million in 2022, after processing 61,810 requests. It is difficult to manually analyze such a volume of data and this is where AI comes in.
SOFTSWISS Research and Development (R&D) department developed a real-time data analysis tool that uses machine learning models to detect suspicious cases and bring them to the attention of the anti-fraud team. Also, its recent updates have improved the ability to assess the quality of affiliate traffic, ensuring a safe and reliable iGaming environment.
Another valuable tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management (BM3). U machine learning-based system that analyzes key business indicators and identifies deviations in near real time. BM3 helps identify potential problems more effectively than traditional rule-based solutions, enabling rapid problem detection and resolution to prevent negative impacts and avoid financial loss.
Vitali Matsukevich, COO of SOFTSWISS, commented: “AI is an effective tool for analyzing big data in real time, however the final decision should still be left to an expert. While AI offers speed and efficiency, relying on solely on it to make business decisions may not be advisable”.
Player management and content customization
Another area where AI has proven itself is player management. SOFTSWISS R&D department has developed a service called DOSSIER, which analyzes players’ behavior to improve their gaming experience. DOSSIER predicts future actions, allowing operators to make timely and tailored offers.
For example, the system identifies players with high potential life value (LTV), and allows operators to offer them special bonuses or assign them individual managers. This segmentation can be used in various scenarios.
Also, AI is used in SOFTSWISS Sportsbook to personalize content for players. AI-based tools allow you to display events based on player preferences. The system collects real-time data on player activity and delivers the most relevant content, including events that especially appeal to specific players or groups of similar players.
Vitali Matsukevich added: “As far as players are concerned, this approach helps reduce the time between bets and increase their stakes and player LTV. When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, which has a positive impact on overall business performance.
iGaming brand design
Design is one of the hottest areas where AI is making significant strides, and the iGaming industry is no exception. In the SOFTSWISS WebStudio, the implementation of generative artificial intelligence has become a useful tool that has changed the way we work.
AI acts as an ally during the initial design creation phase. Using specific queries, the AI generates a wide range of images within minutes that fit the specified parameters and retain the essence of the original concept. These images serve as the basis for illustrators and animators to refine.
Summarized Vitali Matsukevich: “Being innovators, we continually explore and test emerging tools, adapting global trends to enhance the iGaming experience. The huge potential of AI lies in its ability to optimize repetitive tasks and handle large volumes of data, improving the overall efficiency However, we exercise caution when integrating AI into decision-making processes, recognizing that unforeseen results could lead to financial losses Strike the right balance between leveraging AI capabilities and Maintaining human oversight is crucial to ensuring sustained growth and success.”
About SOFTSWISS
SOFTSWISS is an international iGaming technology company that provides certified software solutions for managing gaming operations. SOFTSWISS owns various gaming licenses and offers comprehensive iGaming software solutions.
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