Madrid, April 19, 2023.- The TCL Design Innovation Center (DIC), TCL’s innovation center and responsible for identifying socio-cultural trends to establish design strategies for the consumer electronics company, has presented several futuristic prototypes at Milan Design Week 2023 with its TCL Green Horizon exhibit.
The TCL Art is a wall-mounted television that simulates being a painting thanks to its customizable finishes and frames, and that has a sound bar with surround Dolby Atmos speakers, which can also be detached and moved with a range of up to 4 hours . On the other hand, the TCL Dune, which offers a 32-inch portable touch screen, which can be rotated and viewed in horizontal and vertical format, on a mobile design foot and up to 8 hours of battery life.
It has also highlighted the TCL Telly Table, an interactive coffee table with a 42-inch screen, with the option to flip the screen vertically to see it up close and with LED lights on its back. The TCL Telly Table allows, in addition to enjoying the best audiovisual content, to use the digital screen for digital board games or even to be used as a blank tactile canvas.
“As market leaders, our mission is to develop medium and long-term design strategies, to offer new innovative techniques in our product portfolio based on the needs of users and thus anticipate market trends,” Tiago said. Abreu, Head of Design Innovation X-LAB at TCL Electronics. “These products are prototypes in which we will continue working and researching to improve them and be able to launch them on the market.”
During 2022, TCL won 28 international awards in product design, user experience design and visual communication design, and a total of 21 awards in 2021. This 2023 TCL has already won two CES® 2023 Innovation Awards, reaffirming its leadership in display technology, for its TCL Mini LED 4K TV 75C935 and TCL Mini LED 4K TV 75C835.
TCL continues to boost its position in Europe, and where it has also presented its commitment to sustainability, design and innovation and has recently launched the C64, C74 and C84 Series, as well as a transversal sports strategy for all European countries and which has been implemented in Spain. materialized with the association of TCL with the Royal Spanish Football Federation.
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leader in the global television industry. Founded in 1981, it currently operates in more than 160 markets around the world. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL website at https://www.tcl.com.
