SHANGHAI, Nov. 2, 2023 /PRNewswire/ — Night falls, pumpkins and spirits wander the halls. Mischief, mysteries, haunted castles and celebrations come together to present themselves this Halloween. On October 8, 2023, TEAM WANG design’s concept space “UNDER THE CASTLE” debuted with its grand opening at C.PARK Shanghai, China. Continuing with the SPARKLES – KNOCK KNOCK collection and its imagination and creativity, the UNDER THE CASTLE Concept Space will review the history of PUMPKIE and SPOOKIE. The Concept Space allows OFFICIAL MEMBERS to experience the journey together and reveal the new collection at the same time.
TEAM WANG design – UNDER THE CASTLE Limited Time Concept Space
As the brand’s core value, “KNOW YOURSELF, MAKE YOUR OWN STORY”, this year’s UNDER THE CASTLE collection extends last year’s SPARKLES – KNOCK KNOCK story. This Concept Space embraces the surprises and terrors of Halloween, and uses the history of the castle as a base. The specially designed castle is a continuation of the SPARKLES – KNOCK KNOCK collection and further tells the story of PUMPKIE and SPOOKIE through its classic aesthetic and dark design. The introduction of a new character, LULU, also adds to the exploration of the journey.
Above the castle, SPOOKIE walks alone through the mysterious alleys and starts his own little party, but below the castle, brave PUMPKIE prepares for a battle. Under the hospitality of “Skeleton Hand”, they arrive at The Budweiser Tavern, specially named for Budweiser, and raise their glasses in celebration. The mysterious and sinister atmosphere of the tavern, guided by the aromas of Budweiser mixes, enters the realm of Halloween atmosphere. An air of curiosity slowly takes over and everyone remembers and shares their exciting adventures.
HALLOWEEN CARNIVAL AND NIGHT PARADE
From October 26 to 31, as Halloween approaches, TEAM WANG design is starting an exciting carnival market and night parade known as “HALLOWEEN NIGHT PARADE – UNDER THE CASTLE”. This parade is inspired by the spooky Halloween tradition of dressing up as ghosts. Expect NPCs to transform into a host of ghoulish spirits, wandering the streets, attracting all people with creativity and imagination.
TEAM WANG design – “UNDER THE CASTLE” Collection
With the launch of the limited-time concept space “UNDER THE CASTLE”, TEAM WANG design will also launch the Halloween collection “UNDER THE CASTLE” on October 14, 2023. This collection implements joy and mischief in the design, creatively evolving the iconic characters “Pumpkin Ghost” and “Ghost Spirit.” It includes but is not limited to items such as t-shirts, keychains, phone plugs, plush toys and features a new character, LULU, and her character-specific hot water bottle as a new item.
TEAM WANG design has always been dedicated to exploring the potential of the brand and expanding its dimensions. It has never limited itself and has continually explored a particular lifestyle and attitude, and strives to present OFFICIAL MUMBERS with fresh and joyful experiences. The launch of the Conceptual Space “UNDER THE CASTLE” once again breaks conventional perceptions of fashion. It combines products, festivals and in-person activities in a more diverse and direct way, allowing consumers to relate to and understand fashion from a more personal perspective. Through unique experiences, this collection and event pays tribute to individualism through Halloween celebrations and to the new generation in China to create richer and more extraordinary interactive memories.
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