NEW YORK, Aug. 10, 2023/PRNewswire/ — Grammy-winning actress, businesswoman and musician Ariana Grande invites you to experience her new fragrance Cloud Pink, the latest addition to her award-winning fragrance collection.
After nearly a decade of unwavering fragrance success, Ariana has cemented her place among an elite class of perfume innovators. Her fragrance house is anchored by superior craftsmanship, exquisite ingredients, and keen business sense, often in the same conversations as perfumes from today’s top designers, and Cloud Pink reaches a new level. The fragrance launches exclusively on Ulta.com on August 13 and will be available in Ulta Beauty stores nationwide beginning August 20.
The release of Cloud Pink introduces a new chapter in the iconic collection of the multi-hyphenate. Ethereal and modern, Cloud Pink is inspired by Ariana’s magnetic optimism and confidence. The elevated campaign is perhaps her most personal yet, brilliantly showcasing Grande’s evolution as an artist and a woman.
“I can’t begin to describe how excited I am to launch Cloud Pink,” Grande said. “Cloud is a fragrance that will always be so close to my heart, and I thank my fans for showing such overwhelming love all these years. Developing a new fragrance under this fan-favorite franchise was overwhelming at first, but I truly believe we have created the perfect sister fragrance to the original Cloud. It snuck into my favourites, as of late. I’ve been wearing it non-stop these past few months. Working with Clement and the team on this new pillar was a labor of love, and it has been! such an exciting secret to keep! I couldn’t wait for this announcement and I can’t wait for everyone to experience CLOUD PINK…”
Ariana fans and beauty enthusiasts alike can’t stop spritzing on her fragrances. Grande’s global success in the fragrance arena has been exceptional, with no shortage of praise. The franchise has won awards and nominations in multiple countries for Fragrance of the Year and Media Campaign of the Year across many of its fragrance brands.
“With the Cloud brand, we continue to see unprecedented demand globally – it has quickly become a cult favorite and has even been called a modern classic by industry insiders,” said Noreen Dodge, director of marketing and strategy by LUXE Brands. “Cloud Pink is an evolution of history. Working with an artist like Ariana, she challenges her partners to reimagine the convergence of fragrance, design and storytelling, always with the intent to delight her fans. It is this creativity and forward-thinking craftsmanship that continue to redefine the customer experience.”
Created by Clement Gavarry of Firmenich, Cloud Pink is a sensual mix of amber woods, magenta moss and a touch of sweetened praline. The journey begins with a velvety blend of rich berries and sparkling fruits, while the delicate floral fragrance of vanilla orchid and ambrette blush envelops you in an embrace of cotton-soft clouds. The lasting impression, a warm blend of skin-sensuously addictive musk and sense-indulging amber woods.
“I continue to be in awe of Ariana’s unrivaled creative scope, especially with the launch of Cloud Pink,” said Tony Bajaj, CEO of LUXE Brands. “Over time, Ariana has curated a range of high-quality fragrances with longevity and broad appeal: establishing a true pillar in the industry. It is a testament to her personalized approach to perfume design. LUXE Brands is honored to partner with a again with such an influential icon”.
THE PACK An iconic bottle design that continues to capture the hearts of all, providing an uplifting moment that imbues joy and optimism, the CLOUD PINK design is reinvented in perfect shades of PINK. The elegant design of the bottle is illuminated in a soft yet brilliant pink while resting on a puffy white cloud base. The carton design brings drama and boldness with a striking combination of metallic and satin finishes. The iconic CLOUD symbol is present throughout the design, reinforcing the digital world that connects us all.
PRICE
Eau de Parfum Spray, 3.4 FL OZ/100 mL $68Eau de Parfum Spray, 1.0 FL OZ/30 mL $48Eau de Parfum Spray, 0.33 FL OZ/10 mL $26
All prices are manufacturer’s suggested retail prices in US dollars.
The brand will be rolled out globally to additional prestige retailers, including:
ABOUT ARIANA GRANDEAriana Grande, a multi-platinum recording artist and Grammy Award-winning international superstar, is the first artist to hold the top three spots on the Billboard Hot 100 since The Beatles in 1964 with “7 Rings,” “Break Up With Your Girlfriend, I’m Bored”. , and “Thank you, next.” In 2020, she became the first and only artist to debut 5 #1 singles in chart history. In 2021, Grande made history as the first artist to simultaneously hold three top 10 spots on the Billboard Pop Airplay and Mediabase Top 40 Charts with “positions,” “34 35,” and “pov.” At just 29 years old, she has released six albums that have gone platinum and has surpassed 98 billion streams worldwide (she is the most streamed female artist on Spotify in the last decade), while quickly becoming a one of the biggest pop stars of our generation with her powerful voice and unmatched presence both on stage and with her fans. In 2022, Grande became the first artist to have four albums with over 4 billion streams each on Spotify. In 2019, Grande embarked on the Sweetener World Tour and performed at over 100 shows throughout the year, including headlining performances at Lollapalooza and Coachella, where she was the youngest headliner in the festival’s history. In 2021, Grande joined NBC’s THE VOICE as a coach and also appeared in the Academy Award-nominated film DON’T LOOK UP opposite Leonardo DiCaprio and Jennifer Lawrence, for Netflix. She is currently in production on the film adaptation of Jon M. Chu’s WICKED, playing Glinda alongside Cynthia Erivo’s Elphaba.
ABOUT LUXE BRANDSLUXE Brands, Inc. is a leading global beauty company dedicated to developing world-class beauty brands that inspire consumers around the world. The company’s innovative approach to digital-first design, marketing and branding has won numerous awards around the world. LUXE Brands was awarded 2019 Fragrance of the Year on behalf of Cloud by Ariana Grande. The full portfolio includes Ariana Grande, Nicki Minaj and Eau de Juice by Cosmopolitan.
Press Contacts Ariana Grande Fragrance:The Lede CompanyAGFragrance@ledecompany.com
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