Barcelona, October 24, 2023.
Among the winners, McDonald’s stands out in the Quick Service Restaurants category, Ikea in the Furniture, Decoration and Home Textile category, Mango in the Fashion category and Farmaciasdirect in the Online Pharmacy and Parapharmacy category.
Barcelona has hosted the Commerce of the Year Awards ceremony, voted for by consumers themselves, in which companies from the world of online and offline Retail are rewarded for the quality and differential service offered to consumers throughout the national territory. This is the Thirteenth edition celebrated by Commerce of the Year, an organization specialized in commerce and the customer relations consultancy, Qualimetrie, which brings together well-known companies such as El Corte Inglés, Brico Dépôt, Porcelanosa, Farmaciasdirect, Primark or Eroski, nominated in their respective categories for Best Retail of the Year 2024. Who have been the award-winning companies? In this edition, which has had more than 76,600 votes from consumers and in which a total of 234 retailers from 58 different categories, some of which have stood out such as Second-Hand Stores and Platforms, with Wallapop as the winner, Fnac in Books and Music or Yves Rocher in Natural Cosmetics. The awards ceremony has left some quotes such as that of Antonio Campos Garrido, CEO and founder of Farmaciasdirect, who for the second consecutive year received the recognition for Best Online Business of the Year in the pharmacy and parapharmacy category, where he highlighted “It is very gratifying that this project is recognized and valued by consumers, because what began as a dream, today clients are helping to make it a reality. A recognition by consumers What undoubtedly differentiates these Best Business of the Year awards is that who The person behind the votes is not a jury, but rather the consumer who, based on their purchasing experience, values aspects such as speed of shipping, quality of the product and service, accessibility or differentiation with respect to the competition. Hence, companies, such as Brico Dépôt, Decathlon or the aforementioned Farmaciasdirect, whose business model focuses on transferring the service from the physical pharmacy to the online channel, and on offering personalized advice from its team of pharmacists who are experts in different health categories, this year they once again received the Best Business of the Year Award. An award that highlights Customer Engagement, the effort of companies to offer a quality and differential service and to satisfy consumer needs.
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