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Corona’s new festival series focuses on sustainability, stunning sunsets and the world’s most iconic destinations

LONDON, Feb. 2, 2023/PRNewswire/ — Corona, an AB InBev global brand, today announced the 2023 Corona Sunsets Festival World Tour, a series of experiential festivals dedicated to connecting people with nature by celebrating the sunset . The festivals will offer experiences inspired by the magical qualities of the sunset.

Thousands of guests will be able to enjoy festivals around the world, starting with South Africa on April 1, and continuing with Chile, Peru, Colombia, Japan, Italy, Canada, China, Greece, Brazil, the Dominican Republic and India, among others. Rather than in traditional locations, Corona Sunsets festivals will take place in natural outdoor settings, such as the beaches of Goa in India and Okinawa in Japan. Each destination has been selected to immerse guests in their natural surroundings and offer them a front row seat to the most impressive sunsets in the world, which will become the highlight of the evening.

Sustainability will be at the center of the entire Corona Sunsets Festival World Tour. Attendees will be able to interact with NGOs and leading sustainability experts to share best practices and inspire more sustainable actions and lifestyles in that community. In its effort to host a positive celebration, Corona will responsibly manage all waste and eliminate single-use plastics throughout the tour. In addition, each stop on the tour will host live music, art and ecological culinary experiences with the aim of bringing attendees closer to nature. Since each festival is unique to its location, Corona is working with local vendors and artists to ensure respect for beauty and preservation of the environment.

“As a brand born on the beach, we believe in the restorative power of taking a few moments from the busy life to enjoy the sunset,” said Felipe Ambra, global vice president of Corona. “With these festivals, we hope to share our love of nature by making guests more aware of their surroundings and hopefully inspiring them to become agents of positive change in their communities. This is a new experiential festival made to order. Corona way. With this tour, we hope to amplify the feeling of relaxation and rejuvenation that nature provides, while working to leave the world better than we found it.”

True to the brand’s broader ambition to protect paradise, Corona is working with its non-profit partner Oceanic Global to implement comprehensive sustainability criteria throughout the festival’s design, as well as assess each festival’s sustainability efforts. festival compared to the NGO’s award-winning Blue Standard. As the first global beverage brand with a net zero plastic footprint, the Corona Sunsets Festival World Tour is the latest example of how Corona connects consumers with nature. Following the launch of Corona Island in 2022, the World Tour continues the commitment to celebrate the beauty of nature while preserving the environment.

To bring the Corona Sunsets Festival World Tour 2023 to life, the brand partnered with Fly South Music Group and local partners in each festival market to build strong lineups of international musicians and DJs who will perform as the sunset takes center stage.

For more details about the tour, including upcoming dates, venues, ticket sales and local promotions in each participating market, visit www.corona.com/sunsets. You can join the conversation on Twitter @corona and watch the trailer on YouTube.



AB InBev Media Relations E-mail: media.relations@ab-inbev.com

Julia ShapiroTel: 1 818.522.4984E-mail: coronaglobal@allisonpr.com

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