-TUMI and McLaren collaborate to celebrate six decades of McLaren with the launch of the 60th anniversary collection with Lando Norris
Each of the pieces in the limited-edition collection nods to the history of the famed elite motorsports and luxury supercar maker through design elements inspired by racing and road cars.
High resolution images of the campaign HERE
NEW YORK, April 13, 2023 /PRNewswire/ — Today, international travel and lifestyle brand TUMI launched its limited edition TUMI | McLaren 60th Anniversary Collection to celebrate six decades since the founding of elite motorsport team and manufacturer of luxury supercars McLaren. The collection was unveiled in the latest installment of the brand’s Spring 2023 campaign, titled “Unpack Tomorrow,” featuring McLaren Formula 1 driver and TUMI crew member Lando Norris.
“As two brands rooted in creating world-class luxury and performance products with a true understanding of how technology and functionality intersect, the synergies between TUMI and McLaren are undeniable,” said TUMI Creative Director Victor Sanz. “We are delighted to have collaborated on this collection with McLaren, using its famous papaya color and combining modern, lightweight materials to create suitcases, bags and accessories that celebrate its 60th anniversary.”
TUMI and McLaren’s commemorative collaboration will continue to seamlessly integrate fashion, lifestyle and technology with their new seasonal pieces through a combination of cutting-edge technology, innovation and design excellence.
Designed to meet the needs of trailblazers, travelers and adventurers on the go, the collection offers a range of limited-edition styles in McLaren’s signature papaya colour, including the Velocity backpack, Aero International expandable 4-wheel suitcase and Torque crossbody, as seen in Lando’s “Unpack Tomorrow” campaign images. The new collection officially launched today, April 13, and is now available in TUMI stores worldwide and on TUMI.com.
“Together with TUMI, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edition to celebrate 60 years of McLaren,” said Goran Ozbolt, McLaren Automotive Chief Designer. “This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries and combining effortless functionality with a modern design language that reflects the ethos of both companies.”
Lando’s installment of “Unpack Tomorrow,” which follows that of fellow TUMI Crew members Richarlison de Andrade and Reneé Rapp, features the racing superstar in a short film montage of his travels, showcasing a McLaren Artura hybrid supercar. and the ways in which the performance of your TUMI bag matches your own.
The Formula 1 Driver’s Campaign Video Reintroduces Best-Selling Pieces From The TUMI Core Collection | TUMI’s McLaren the brand has relaunched this season, furthering McLaren’s special anniversary celebration and the ongoing partnership between international travel and lifestyle brands and luxury automotive.
In addition to the launch of the 60th Anniversary Collection, TUMI will expand its partnership with McLaren through a series of global content across key Grand Prix races, including multiple community engagement tactics, influencer talent and exclusive prizes.
About TUMISince 1975, TUMI has been creating world-class luxury goods for business, travel and performance, designed to enhance, simplify and beautify all aspects of life on the go. Combining flawless functionality with a spirit of ingenuity, we are committed to empowering travel as a lifelong partner for those who move and do what they love. For more information about TUMI, visit TUMI.com
TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.
About McLaren Group: Sixty years ago, New Zealand driver, engineer and visionary Bruce McLaren founded in England the team that remains one of the most successful names in world motorsport. McLaren has won 20 Formula 1 world championships, 183 Formula 1 Grands Prix, the Indianapolis 500 three times and the Le Mans 24 Hours on its first attempt. In the 1960s, Bruce himself introduced the M6GT, the first ever McLaren supercar, reflecting his vision to produce the world’s best track and road cars.
The McLaren Group is a world leader in luxury automotive and elite motorsports, with a focus on its automotive and racing supercar businesses. Founded in 1963 by race car driver, engineer and entrepreneur Bruce McLaren, the Group consists of McLaren Automotive, which hand-builds lightweight supercars, and a majority stake in McLaren Racing, which competes in the Formula 1 World Championship and INDYCAR. US. The Group has its world headquarters in the iconic McLaren Technology Center in Woking, Surrey, England. With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.
TUMI Media Contacts Alexandra GillisPR
Nicole Colasantoncolasanto@weareshadow.comSHADOW
McLaren Automotive Media Contacts Daniel GoldingGlobal Director of Corporate Communicationdaniel.golding@mclaren.com
Chloe-Elise BradfordCompany & Lifestyle Media Officerchloe-elise.bradford@mclaren.com McLaren Racing Media Contacts Curtis NicePartner Communications Officer curtis.nice@mclaren.com
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