PARIS, June 21, 2023 /PRNewswire/ — Vans today introduces its new category, OTW by Vans: a new platform where the brand’s highest product expressions and brand experiences meet art innovators , design, style, skate culture and entertainment.
OTW by Vans is a fresh take on Vans’ pinnacle expression, conceived under the direction of Ian Ginoza, Pinnacle’s Vice President of Creative Direction. A platform to push boundaries and defy convention, OTW by Vans channels its skateboarding origins to push a distinct and unique point of view.
“The next chapter for Vans builds on the attitude and mindset of the brand, defined and shaped by the community of original disruptors. Skateboarding welcomed us many years ago from the fringes to push the culture forward,” Ginoza said.
“Each step forward will be infused with that original spirit of challenge and exploration that skateboarding pioneers did so many years ago and that skaters continue to do today. OTW by Vans is a reorientation towards who we really are… towards ‘Off The Wall'”.
The Vault by Vans product strand will conclude in late 2023, ushering in the launch of OTW by Vans in early 2024 with its own distinctive e-commerce experience and availability from a curated selection of wholesale partners globally.
Pinnacle apparel and footwear will be featured in two distinct lines under OTW by Vans: OTW, a designated space for product exploration with collaborators to push the edges of design expression, and Premium Standard, an elevated premium collection of Vans classics. our beloved range of iconic silhouettes.
Both categories are overseen by the Ginoza-appointed OTW by Vans team, which includes Dylan Petrenka, Director of Footwear Design, and Lanie Alabanza-Barcena, Director of Apparel & Accessories Design, furthering the evolution of the 50+ legacy. Vans years into the future.
OTW by Vans will welcome new collaborators, led by S.R. STUDIO LA. AC. of Sterling Ruby, whose first release will take place in early 2024.
“It’s a personal collaboration; it’s the first SR. STUDIO. LA. CA. Vans feels right to us, it defines a certain West Coast history,” Ruby said. “The company was founded in 1966 and has been hand in hand with many skaters, groups and movements that have influenced me, my art and the operation of my studio.”
Leading up to the category’s in-store launch, OTW by Vans will be activated at moments of high global visibility, including a live skate showcase designed in collaboration with PLAYLAB, INC. and California Skateparks at Men’s Spring/Summer 2024 Paris Fashion Week this week.
For more information follow @OTWbyVans on Instagram.
Images Sterling Ruby and Ian Ginoza Portrait Photo Credits: Image courtesy of OTW for Vans / Sandy Kim
OTW by Vans Campaign Photo Credits: Image courtesy of OTW for Vans / Liam MacRae
About VansVans®, a brand of VF Corporation (NYSE: VFC), is the original brand of action sports footwear, apparel and accessories. Vans® Authentic Collections are sold in more than 100 countries through a network of international subsidiaries, distributors and offices. Vans® has more than 2,000 points of sale around the world, including its own stores, concessionaires and associates. The Vans® brand supports the journey of creative exploration and self-discovery through action sports, music, art and design, offering progressive platforms like Vans Pipe Masters and Vans’ cultural center and international music venue, House of Van’s.
Vans, “Off The Wall” Since ’66
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