The company from Granada has increased its production capacity by 300% and has doubled its workforce compared to last year, becoming the kombuchas brand that has grown the most in 2023
The entry of Víver to more than 1,000 points of sale during the first semester brings a total of more than 4,000 throughout the country
Granada, August 1, 2023.- The healthy soft drink company, Víver Kombucha, has closed the first quarter with a 200% increase in sales compared to the same period of the previous year, which, together with its entry into more than 1,000 national distribution points, has consolidated its presence in more than 4,000 establishments throughout the country and has positioned the Granada brand as the kombuchas brand that has grown the most this year.
This growth has gone through an elaborate expansion strategy that has led Víver Kombucha to enter brands such as Aldi, Carrefour (Andalusia), Bon Área and Luis Piña. Likewise, the company has increased its distribution network in the horeca channel, has entered airports through the WH Smith chain and, internationally, has successfully introduced the product in the first chains in Portugal.
As explained by the co-CEO and co-founder of the brand, Raúl De Frutos, “another of the key points of the great success experienced this year has gone through the increase in our production capacity to 1.2 million liters per year, which quadruple the 300,000 liters of productive capacity that we had in 2022”.
Along these lines, Víver’s management plans to increase the current productive capacity by five times to reach six million liters of productive capacity in 2024. “The objective is that this increase in capacity allows us to absorb private label contracts while We continue to grow the volume of our brand”, De Frutos has indicated.
Regarding its sales channels, the co-CEO and co-founder of Víver Kombucha, Fernando Martín, explained that the online channel “continues to be very attractive because we learn a lot from our consumers, since it allows us to have direct contact with them”. However, the notable expansion of the brand throughout the country has made it easier for consumers to have nearby physical points of sale, which is why it currently directs the online channel to give visibility to the brand and guide consumers to find their kombucha. in nearby establishments, supporting their distributors in the process.
Another of the challenges of the grenadine involves the study of the age profile of the average consumer, which is “certainly varied”. This is available from 25 years of age and up and includes anyone who wants to enjoy a different non-alcoholic drink, with all the potential health benefits of Víver and with a wide range of carefully prepared flavors.
EMPLOYMENT PROMOTION
The expansion that has led Víver Kombucha to be a national benchmark in its sector has translated, in labor matters, into the promotion of employment in the area of Granada in which it operates. The good working conditions offered by the banner, where employees, with the exception of those in the factory, telework, have positioned the company as a benchmark in quality employment and the inclusion of talent from different parts of the country.
Thus, Víver Kombucha has doubled its workforce in the first half of the year compared to the same period of the previous year, a fact that the company defines as “the consequence of good business growth in all senses and a quality job offer”.
On the other hand, the brand expects to close the year with around two million turnover. The main objective, as they have stated, “is to continue consolidating the brand in the retail channel, in which, according to data provided by the consulting firm Nielsen, we are the kombucha brand that has gained the highest market share in the last 12 months.” ”. In addition, Víver Kombucha will continue to develop other channels that it sees as “much potential”, such as the Horeca channel and the impulse channel.
Today, this Andalusian brand, specifically from Atarfe (Granada), is present in more than 4,000 points of sale throughout the territory distributed in stores such as El Corte Inglés, Carrefour, Aldi, Alcampo, Coviran, Coaliment, Masymas, Lupa , Novavenda, Eroski, Caprabo, Transgourmet Ibérica, Herbalarios Navarro, Grupo Upper, Todotodo Spar, Deza Calidad, Hiperber, Grupo Gadisa, BonÁrea and through the Horeca channel.
The acceptance of this healthy drink has also led it to occupy an exclusive space in NH Hotels after being selected as a premium brand for its five stars, and being present in more than 500 bars and restaurants throughout the country. Likewise, Víver Kombucha recently entered Spanish airports at the hands of WH Smith.
From corporate social responsibility, it donates 20% of its profits to help cancer patients to perform physical exercise to improve their quality of life, through the UAPO foundation.
Press Contact:
arancha ruiz
Europe Press Communication
aruiz@europapress.es
