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ST. LOUIS, Mo., May 3, 2024 /PRNewswire/ — Watlow®, a leading provider of industrial technology and thermal systems, is pleased to announce the launch of its new Prime Distributor Program throughout Europe. This program will offer customers enhanced support and easier access to the full line of products and solutions.

The Prime Distributor Program will be offered through a network of well-qualified distributors, each of whom have established a strong local presence by providing customers with the excellent support they have come to expect from Watlow. The program is essential to the company’s marketing strategy for indirect European customers.

To qualify as a Watlow Prime Distributor, each company must demonstrate the ability to continually invest in and scale their organization and meet Watlow’s stringent service and support requirements for their Eurotherm and Watlow product lines. A new logo treatment indicating a certified Prime distributor has been developed for these key partners to conduct business on Watlow’s behalf.

Watlow will have one Prime Distributor per country, who will be the main distributor in Germany, France, Spain, Italy and the United Kingdom. Other Prime Distributors may be added later as the business expands further across Europe. Each Prime will have primary responsibility for managing their own business, as well as an extended network of supported Distributors within their respective markets. Endorsed Distributors will assist Primes with other unique and localized needs as they arise.

The first market where the Prime program will be introduced is the United Kingdom, and Watlow has selected Electroserv as a Prime distributor within this important market. The company’s website, which currently offers the Eurotherm product line, is currently under development to also provide access to Watlow’s offerings.

Over the coming months, the company will transfer a significant number of UK-based customers and distributors to Electroserv and will work with relevant groups within Watlow to communicate with customers to ensure a smooth transition and avoid any business disruption.

“The Watlow and Electroserv partnership is a great step forward for our indirect business across Europe, providing a better customer experience as well as access to more sales and support resources,” said Steve France, director of indirect sales at Watlow at Europe.

About Watlow

Watlow is a global industrial technology company that uses its world-class engineering expertise, advanced thermal systems and manufacturing excellence to provide a broad range of temperature control, power control, heater technologies and temperature sensing platforms. Watlow brings his expertise to a wide range of industries, including semiconductor processing, environmental chambers, energy processes, diesel emissions, and medical and food service equipment.

Since 1922, Watlow has grown in product capabilities, market expertise and global reach. The company holds more than 1,100 patents and employs more than 4,200 team members working across 11 manufacturing facilities and nine technology and development centers in the United States, Mexico, Europe and Asia.

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