– Xinhua Silk Road: China’s Dehua white porcelain hosts an exhibition in Frankfurt, Germany, as part of efforts to go global
BEIJING, Sept. 2, 2023 /PRNewswire/ — A three-day exhibition featuring more than 90 pieces of Dehua white porcelain, also known in French as “Blanc de Chine” in French, has recently kicked off at the Stadthaus in Frankfurt, Germany.
Exhibit porcelain pieces produced in Dehua County include fine art porcelain, household porcelain, handcrafted porcelain, and other high-quality white porcelain products.
Located in the coastal province of Fujian in eastern China, Dehua is famous for its centuries-old heritage of producing white porcelain. Dehua pottery was exported abroad as early as the Song and Yuan dynasties.
Huang Wenjie, Dehua County Party chief, told Xinhua during an interview that since January this year, Dehua County has worked closely with the China Economic Information Service and launched a series of activities such as exhibitions, exchanges cultural and business cooperation represented by Dehua white porcelain in more than 20 countries and regions around the world to expand the international influence of Dehua porcelain.
Before that, Dehua has successively held special exhibitions in Malaysia, Indonesia, Thailand and other countries, and established three Dehua white porcelain exhibition and promotion centers in Singapore, Kuala Lumpur and Malacca, which not only promoted foreign trade, but also which also strengthened people-to-people exchanges and enhanced Dehua’s brand image as the world’s porcelain capital.
The output value of Dehua ceramic products exceeded 50 billion yuan in 2022, achieving an average annual growth of 11.7 percent since the start of the five-year action plan for large-scale development of Dehua ceramic industry. Dehua in 2018.
Huang also noted that Dehua is striving to build a 100 billion yuan ceramic industrial cluster by 2027 by expanding international influence, enhancing process innovation and market competitiveness.
It is known that the annual output value of Dehua ceramics has reached 50.2 billion yuan, of which the export output value reached 30.1 billion yuan, accounting for 60 percent of the ceramic output value county, and the products are exported to more than 190 countries and regions, making it one of the largest ceramic crafts production and export bases in China.
Regarding the further expansion of overseas markets, Huang said that in addition to the Dehua international white porcelain exhibition tour, this year, the county will hold the Dehua International Ceramic Culture Week from September 19 to 25.
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