– Xinhua Silk Road:Global fashion vitality index report released to enhance the construction of international consumption hub cities
BEIJING, October 11, 2023/PRNewswire/ — The Global Fashion Industry Index – Fashion Week Vitality Index Report for 2022 was officially launched in Shanghai on October 8.
Shanghai Fashion Week ranked among the top five fashion events in the world, after Paris, Milan, New York and London, according to a report published by the China Economic Information Service under the Xinhua news agency.
The report points out that it is necessary to fully exploit the important role of global fashion events in innovating consumption scenes and stimulating consumption vitality in a bid to inject new impetus into the construction of international consumption core cities. .
From the perspective of subindices, the “factor agglomeration” subindex measures the “hard power” of global fashion weeks, such as the number of fashion activities, the participation of world-renowned brands, etc. Fashion weeks continue to be the strong driving force for leading global fashion trends.
The “streaming media” subindex measures factors including online media coverage, Internet searches and social media popularity, as well as the balance of content distribution, which reflects social attention and recognition of global fashion weeks. After Paris and New York, Shanghai Fashion Week had an eye-catching performance in terms of internet search and social media popularity.
The “industry influence” subindex measures the number of designers, space construction and fashion education, focusing attention on the “soft power” of the fashion industry. As a result, Asian fashion weeks are still far behind top-tier global fashion events and have more room to grow.
First published in March 2018, the report aims to bring China’s voice to the global fashion industry through quantitative analysis constituted by evaluation models of factor agglomeration, media transmission and the influence of the industry.
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