BEIJING, Oct. 30, 2023 /PRNewswire/ — Jinjiang City, southeast China’s Fujian Province, has been making efforts in recent years to promote the integrated development of culture, sports and tourism, accelerating the construction of China’s sports power.

After four years, the 2023 Federation of International University Sports (FISU) World University Football Cup, the world’s largest football competition for university students, started again recently in Jinjiang.

The World Cup, which is in full swing, has brought this year’s Jinjiang high-quality sporting events to a new climax. According to Xu Zizhu, director of the Jinjiang Sports Bureau, this year Jinjiang has hosted 30 sporting events at the provincial level or above, and held 23 competitions, including the CBA, the rural basketball competition and the national junior women’s volleyball championship. under-17, etc.

With the improvement of the level of sports competitions, Jinjiang has promoted the integrated development of cultural and sports tourism with events, said Vice Mayor Wu Zunyi. According to Wu, the total output value of Jinjiang’s sports industry has exceeded 250 billion yuan, the added value accounts for nearly a quarter of the city’s GDP, and the number of employees in relevant industries has reached 333,000.

In various sports games, local sports brands in Jinjiang have been strong supporters of athletes and shined.

The city has strengthened the driving effect of leading sports companies and promoted the transformation and improvement of companies such as Anta, 361°. Currently, the city has five domestic sports industry demonstration units, more than 20 well-known sports brands in China, and owns or acquires 33 well-known international sports brands.

In recent years, ANTA Group has sponsored events such as the Chinese Olympic Committee, the Winter Olympics and the NBA. SHUA became the official fitness equipment supplier of the Olympic and Paralympic Winter Games. By becoming partners of major events, sports companies have achieved an overall improvement in brand competitiveness.

As one of the first national sports and fitness demonstration cities in China, Jinjiang pays special attention to the advancement of interactive development of mass sports, competitive sports and sports industry.

Jinjiang has invested an average of 5 million yuan per year in expanding sports facilities in cities and towns. By 2022, the city’s per capita area will have increased from 1.8 square meters five years ago to 3.06 square meters.

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