LOS ANGELES, July 31, 2023 /PRNewswire/ — Today, Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution gives marketers even more transparency into their Meta campaigns, measuring the safety and appropriateness of the GARM brand across Instagram and Facebook feed placements.
Additionally, the verification solution will now be available in more global territories, supporting advertisers in English, Spanish, French, Arabic, Chinese, and Portuguese-speaking countries. Advertisers will have full access to their Instagram Feed measurement through their Atrium dashboard, which provides full transparency across all platforms, including Meta, TikTok and YouTube.
Meta recently announced new inventory filters for Facebook and Instagram Feeds that are now rolling out to advertisers in these additional global markets. Both the added inventory filters and expanded third-party brand suitability check developments underscore Zefr and Meta’s ongoing commitment to critical innovation within the industry, powered by AI technology that deepens advertiser transparency and controls. of brand suitability.
“Earlier this year, we started rolling out our third-party brand suitability check solution with Zefr for Facebook Feed as part of the launch of our AI-powered brand suitability checks. We’re excited to expand this offering to Instagram Feed, offering businesses another solution to help meet their brand suitability and safety needs.In addition to English and Spanish, our brand suitability verification solution is also expanding to four additional languages and testing for brand suitability verification third-party branding for Reels will begin in August with further expansion offerings for the branding verification solution in the coming months,” said Samantha Stetson, vice president, Customer Council and Industry Business Relations.
“We’re excited to announce our AI-powered third-party brand suitability check for Instagram Feed. This innovation marks another important step in the industry, giving brands transparency into their adjacencies on both Facebook and Instagram Feed. Our ongoing collaboration with Meta, the expanded global coverage and commitment to transparency mapped to GARM standards enables more responsible media investment for advertisers around the world,” said Rich Raddon, co-founder and co-CEO of Zefr.
For more details on Zefr’s brand suitability verification product for Meta, visit www.zefr.com/atrium, or contact measurement@zefr.com.
CONTACT: Hank Kim, hank@m8media.net
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