“in The Evening” has multiplied its sales from subscriptions by 4.5 in march and by 2.5 in April, compared to a typical month. “The increase mainly relates to the digital subscription, but the paper has also seen strong activity”, explains the director of the Evening, Olivier de Raeymaeker, which still specifies that it is sales own, outside the partnership. In march, April and may, the securities of Sudpresse have also recruited two times more subscribers than in the normal period, both on the digital paper.
All of the publishers assert that the number of subscribers to the printed version of the journal remains stable. It is especially the digital that is growing. The Free, the increase is of the order of 30% between end-march and end of April, says the director-general of IPM Denis Pierrard. The DH, the other group title, has resisted despite the cancellation of the Euro football, “a bit caught up by the Covid”, analysis-t-it.
