Apple has bought successful discovery app Shazam. This was shared by both companies. You did not make any information about purchase price. According to industry experts, sum is around 400 million dollars, as website TechCrunch had reported last weekend. This would be well below recent rating of Shazam of around EinerMilliarde dollars.
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“Apple Music and Shazam are ideal partners,” Apple explained. To collaborate with Shazam, company had “exciting plans in store.” In his turn, London-based Shazam stated that re was “no better home” for company than Apple. The merger will help Shazam to remain innovative.
The Shazam app can now be activated on Apple’s iphones with help of Siri language assistant. It can display name of song that is being played in environment by accessing microphones of a smartphone. For this, recording is compared with a database of all possible songs on servers of Shazam.
Shazam had announced last year to have reached number of one billion downloads on smartphones. Neverless, company has long struggled to become profitable. Recently, she has been able to reach winning zone thanks to advertising revenue and transfer of user traffic to Apple Music and Spotify.
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Apple had coined music market on Internet in year 2001 with introduction of online music store itunes. In streaming, Apple was not one of leading providers, but only brought Apple Music to market in 2015. The service currently has 27 million subscribers, RivaleSpotify with around 60 million users more than twice as many.
