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DUBAI, UAE, May 8, 2024 /PRNewswire/ — Huawei unveiled its inaugural HUAWEI in Dubai, United Arab Emirates, marking the largest photography exhibition in Huawei’s history.

The HUAWEI XMAGE Awards 2024, the annual competition celebrating Huawei’s open platform for smartphone photography excellence, was also officially launched during the exhibition’s opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to unleash their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.

“A moving world: 12 years of Huawei photography”

The exhibition, which debuts under the theme “A Moving World,” displays nearly 300 photographs taken with Huawei smartphones, selected from millions of submissions. These images show moments of warmth, tranquility and brilliance from all corners of the world, as well as the genuine relatability of ordinary people, and summarize HUAWEI XMAGE’s new brand philosophy, “The Power of Image.” The philosophy aims to ignite consumers’ imagination, creativity and appreciation with supreme imaging experiences and technology, showcasing its powerful impact beyond what is captured.

The last decade has been a period of rapid development for mobile photography. This exhibition presents works of Huawei smartphone series from the past 12 years. During this time, Huawei has driven the evolution and development of mobile imaging technology through continuous innovation. In addition, Huawei has continuously participated in global activities such as photography contests, community events and trend reports, promoting the global spread of mobile photography culture.

Today, the HUAWEI P series is upgraded to the HUAWEI Pura series. The HUAWEI Pura series reboots with a new attitude, seamlessly integrating the latest in photography, aesthetic design and unique style. According to the latest DXOMARK analysis, the HUAWEI Pura 70 Ultra secures the first place in the DXOMARK smartphone camera ranking with an impressive score of 163 points. 1

With the HUAWEI Pura 70 series setting a new benchmark, HUAWEI XMAGE continues to push the boundaries of technology and experience with users around the world, taking smart photography to new heights.

Keith Ladzinski, a National Geographic photographer, shared during the opening ceremony: “Photography, as a universal language, can capture beauty and inspire conversation. This exhibition reflects Huawei’s contemplation on ‘technology’ and ‘art.’ , presenting a genuinely sincere brand philosophy.”

The exhibition explores eight different themes: “The secrets of Mother Nature” “Landscapes and spaces” “A dialogue with animals” “The story of life” “You and I” “The joy of sport” “The power of moments” and “The world of youth”.

“In an era dominated by technology and speed, it is easy for people to feel overwhelmed by external noise and stress,” said Chen Xiaobo, curator of the exhibition and ninth vice president of the China Photographers Association. “It’s heartwarming to see creators around the world capture and transmit moving moments with Huawei smartphones. These images act as bridges that resonate with souls, conveying genuine warmth and beauty.”

“A Moving World: 12 Years of Huawei Photography” will be held from May 8 to 10. Exceptional works will be showcased on Huawei’s official platforms such as @HuaweiXmageAwards on Instagram, @HuaweiMobile on Instagram, X and Facebook.

HUAWEI XMAGE Awards 2024: Inspiring inspirations, world-leading photography culture

The HUAWEI XMAGE Awards 2024 officially began during the opening ceremony of the exhibition. As an open platform for smartphone photography excellence, the annual competition encourages the use of unique perspectives and unlimited creativity to give mobile photography deeper artistic meaning and aesthetic expression. Since 2017, users from more than 170 countries and regions have participated in the annual contest, contributing nearly 4 million entries to date. This makes the HUAWEI XMAGE Awards its own cultural heritage, containing fragments of human history from global perspectives.

This year’s color. Additionally, new awards such as “Best of Pura Series” and “Best of Mate series” have been created to encourage artists to explore various expressive forms and themes using Huawei’s flagship imaging capabilities. All winners will be able to present their work on global advertising platforms and the HUAWEI Pay transit card, among other opportunities.

The competition also welcomes a new panel of esteemed judges, including Chen Xiaobo, ninth vice president of the China Photographers Association, Keith Ladzinski, National Geographic photographer and Emmy-nominated director, James Perolls, fashion photographer and director, Susi Belianska, portrait photographer and visual artist, Li Changzhu, Huawei Consumer Business Group, who will collectively select the most compelling photo stories based on their deep insights into image expression.

Registration for the HUAWEI XMAGE Awards 2024 is now open and registrations will close on September 15, 2024 at 24:00 Beijing Time (GMT 8). For more information and to enter the contest, please visit: https://consumer.huawei.com/en/campaign/…

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