POZNAŃ, Poland, October 17, 2023 /PRNewswire/ — Seven experimental stores of the Żabka brand were opened in Poznań and Swarzędz 25 years ago. They were conceived as a convenient alternative to the increasingly common large format chains. A quarter of a century later, Żabka is one of the most dynamically developing retail chains in Europe, focused on new technologies, socially committed and acting with the environment in mind.
Today, the Żabka brand is recognized by 93% of consumers and the chain’s almost 10,000 points of sale have become a permanent fixture in the landscape. Today, Żabka is not just a shop, but a small shopping and service center, which includes the largest chain of cafes, ATMs, mail points or lottery ticket sales points. It means reaching new places and creating new store formats, paying close attention to innovating in each one. Żabka invests in modern logistics: in its 25th anniversary year it opened one of the most modern logistics centers in Europe, a fully automated logistics center in Radzymin near Warsaw. Żabka also supports Polish entrepreneurship: currently more than 8,600 franchisees cooperate with the chain. Together with them, it provides nearly 60,000 jobs. The chain also helps develop the service sector, supports suppliers and Polish startups, is a responsible employer, an incubator of modern solutions and innovative products.
1998: la primera Żabka
In Swarzędz near Poznań, the first Żabka store was opened with the characteristic drawing of the frog on a yellow background in its logo. It was a time when more and more supermarket and hypermarket chains were entering the Polish market. The market lacked small local shops. This void was to be filled by a new Polish channel.
TOP10 in Poland
By 2010, Żabka already had more than 2,350 points of sale and became the largest convenience store chain in Central and Eastern Europe, while also being among the 10 largest retail chains in Poland. Two years later, the Żabka Café food court appeared in stores, along with the subsequent king and queen of hot snacks: the hot dog and coffee to go.
2015: the little big store
Żabka already operated about 4,500 points of sale and began a transformation of the format: the layout of the stores changed, innovative equipment appeared, followed by a new range of products, convenient services and a new smiling logo. At that time he also launched the “Little Big Store” campaign, which spoke unconventionally about everyday life and stole the hearts of Polish customers.
Establishment of Żabka Group
In 2021, the Żabka Group was created and, with the addition of Maczfit, dietly, Żabka Jush and Delio, the chain dynamically entered various digital areas. The same year the first Żabka Nano was also launched and expansion accelerated: Żabka invested in unique solutions and opened an average of more than 1,000 stores per year.
Free up your time
Research shows that a lack of free time is a barrier to consumers pursuing their passions and a source of stress. In response, in 2022, Żabka launched a new campaign that tells how, through its proximity, personalized products and a convenient purchasing process, it helps customers meet this challenge; shows how, by accompanying clients at every moment of the day, it simplifies their lives, freeing up their time.
2023: our 25th anniversary
Żabka reaches new places and creates innovative formats. On the occasion of its 25th anniversary, three new exclusive stores will appear in its portfolio: store no. 10,000 people in the Stary Browar shopping center in Poznań, with an innovative solution: the Robbie robot, which will prepare hot dogs for customers; a hybrid store in Warsaw, combining a traditional outlet with a stand-alone Żabka Nano; and Żabka Drive in Piaseczno, where drivers can make quick purchases without having to get out of the car.
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