CHENGDU, China, June 5, 2023 /PRNewswire/ — A summer shopping festival kicked off on June 2 in Chengdu, capital of southwest China’s Sichuan province. The festival highlights imported products transported via the China-Europe Express Railway from various countries.

Over the course of eight days, the event showcases a wide range of cross-border products and unique handicrafts from 15 Chengdu-Eurasian national (commodity) pavilions in Chengdu’s Qingbaijiang district as well as pavilions in the city’s Shuangliu district , Jinniu District and Chengdu Cross-Border E-Commerce Association.

The festival aims to create a new consumption scenario for imported products and provide residents with access to high-quality international products, offering a comfortable shopping experience.

“The products on sale are not only affordable but also of guaranteed quality,” said an official with the Qingbaijiang District International Trade and Logistics Bureau.

Various promotional activities are also carried out on a unique online shopping platform called Chengdu Cloud Shopping. Consumers can shop for products from around the world at home using the Chengdu Cloud Shopping mini program.

As an activity to support the shopping festival, an imported goods matching meeting is scheduled for June 9, according to officials from the Chengdu Commerce Bureau.

The meeting will help build a communication bridge between supply and demand for imported products, further expand sales channels for imported products, and continue to promote the consumption of imported products.

Chengdu has grown from an inland city to an international gateway thanks to the launch of the China-Europe Railway Express. Chengdu International Railway Port in Qingbaijiang District has connected more than 100 cities at home and abroad.

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