GUANGZHOU, China, April 6, 2023 /PRNewswire/ — Chu Shijia, Vice President and General Secretary of Canton Fair, General Manager of China Foreign Trade Center, recently led a delegation to Kuwait, Qatar and the United Arab Emirates (” UAE”) to carry out the promotion of the China Import and Export Fair (“Canton Fair” or “the Fair”), marking the first international promotion of the Fair since China’s transition to optimization of epidemic prevention and control.
The promotion aims to show the new image of the Canton Fair, highlighting its seamless integration of online and physical experiences. In this way, it hopes to attract international buyers to participate in the Fair, which has aroused great interest in business circles in the Middle East.
The Middle East, an important market among the Belt and Road Initiative countries, has always been one of the main sources of buyers for the Canton Fair. Taking into account the unique characteristics of the local market, the delegation carried out a series of advertising and promotional activities, such as:
The 133rd Canton Fair will fully resume the physical exhibition and vigorously promote the highlights through a series of promotional activities, including putting the expanded exhibition hall into use, expanding the exhibition, and adding new exhibition areas. exhibition related to particular themes, to attract local business circles.
In the future, the China Foreign Trade Center will maintain close contact with industrial and trade organizations in the Middle East, emphasize customer service levels, improve customer satisfaction, use the Canton Fair as a platform for trade promotion, assist China and the Middle East in economic and trade exchanges, and promote international cooperation under the Belt and Road Initiative.
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