Seville, April 11, 2023.
It is a great bet by the company for a product that is increasingly in demand in the market. It is one of the two launches that Cervezas Gran Vía has planned to do throughout 2023
Cervezas Gran Vía, incorporates a 100% Alcohol-FREE Malt lager beer into its product catalogue. A perfect option for those who want to enjoy a refreshing beer with a low alcohol content. With a combination of carefully selected hops and malt, the Alcohol FREE beer offers a unique and authentic flavor that satisfies the most demanding beer lovers. The company now offers four varieties of beer (Lager, Tostada, Baltic Porter and Lager WITHOUT Alcohol) with this new reference.”Due to the revolution in the beer sector in recent years, we are constantly changing and at Cervezas Gran Vía we maintain our innovative character. In addition, we never stopped listening to our customers and they asked us for an Alcohol-FREE beer. We are proud to present this new reference, which arises from the effort of our master brewers to achieve a full-bodied and flavorful beer, with half calories than our lager. We are sure that it will be very well received in the market”, says Ignacio González, Commercial Director of the company. “Alcohol-FREE beer has been carefully made with the same high-quality ingredients that are used in the production of the rest of the beers that Gran Vía has on the market.” Alcohol-FREE beer consumption represents 13% in Spain, therefore that “we are the European country where more non-alcoholic beer is drunk”. Consumer habits are changing and they are increasingly committed to a healthy life and a more responsible consumption of alcoholic beverages. This new variety is sold in 33-cl bottles and can be found in the distribution network that Cervezas Gran Vía has throughout Spain along with the other references in its catalogue.
Contact Contact name: Beatriz Romero Gutiérrez Contact description: Beatriz Romero Gutiérrez Contact telephone number: 680775068
