MARCILLA, Spain, October 3, 2023 /PRNewswire/ — Grupo Virú, a global leader in the agroindustrial sector and the largest producer of canned and frozen fruits and vegetables in Peru, and Superior Foods International (“SFI”), one of the most trusted suppliers of high-quality frozen food products in the US, are pleased to announce that they will be joining forces through Virú’s acquisition of Superior Foods International.
SFI and Virú have worked together for more than a decade, sharing a vision of quality, excellence, innovation and exceptional service. By joining forces, they aim to elevate and combine their capabilities, expand their offering and provide even better value and service.
“We would like to express our sincere gratitude to all of our customers for their continued support and trust. Together with SFI, we are excited about the opportunities ahead of us and are confident that this acquisition will allow us to reach new heights together, becoming an even stronger organization. strong and effective,” said Yoselyn Malamud, CEO of Viru.
“SFI has become part of the Virú Group, an integration that will provide us with significantly enhanced capabilities and greater opportunities. Our vision, mission, core values and dedication to our current partners are unwavering. SFI will continue to operate with the same entrepreneurial spirit, independence and agility like in the last 40 years,” declared Marco Cruz, General Director of SFI.
About Virú Group
Virú is an international group with 29 years of experience, vertically integrated thanks to its facilities built next to its fields, providing vegetables and fruits of the highest quality. It operates in 3 different lines – fresh, frozen and canned – both B2B and B2C. It is a global leader in product innovations and developments; located in Peru, Spain, Italy and France. It reaches more than 50 countries on 5 continents thanks to 12,000 hectares of crops, 10 processing plants and 17,000 collaborators in Peru.
About Superior Foods International
SFI is a global supplier of vegetables, fruits and frozen food products to supermarkets, foodservice and industries throughout the U.S. Superior Foods International’s headquarters are located in Watsonville, California, in the heart of the fertile Central California coast. The company’s Mission is to connect global food markets with global supply, for the benefit of all people.
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