(Information sent by the signatory company)
– The world’s leading company in the marketing of Premium tobacco experiences growth of 2% compared to the previous year
– The global network of official points of sale for its products also grows by almost 10% more establishments compared to 2021
– Spain, France, Germany, China and Switzerland occupy the Top 5 markets for Habanos
HAVANA, Feb. 27, 2023 /PRNewswire/ — Corporación Habanos, S.A. which sells 27 Premium brands worldwide made Totally by Hand and covered by the Protected Designation of Origin (D.O.P.), has announced the economic results obtained in 2022 during the presentation of the XXIII Habanos Festival. During that year, the company recorded a revenue figure of 545 million dollars, experiencing a growth of 2% compared to the economic year of 2021.
“These results are a reflection of the perfect combination between the passion felt by all of us who make up this wonderful Habano business and the strength of our brands, which put the perfect icing on the unique tobacco that grows in this land and that offers moments and experiences unmatched to fans around the world,” said Maritza Carrillo González and Luis Sánchez-Harguindey Pardo de Vera, Co-Presidents of Habanos, S.A.
Habanos, S.A. continued its efforts to make it easier for fans to access its products by supporting the creation of new specialized outlets around the world. As of today, the company has a total of 4,769 specialized points of sale, almost 10% more than in 2021, divided into: 17 Cohiba Atmosphere; 157 La Casa del Habano franchises, with a total area of 18,689 m2; 587 Habanos Terrace and Habanos Lounge; 1,264 Habanos Specialist; in addition to 2,744 Habanos Point.
This large distribution and specialized sales network allows the products of Habanos, S.A. are present in more than 140 countries on five continents. In this way, by sales volume, the markets that generated the highest sales for the company during 2022 were Spain, France, Germany, China and Switzerland. By region, Europe remains the main market for Habanos, with 53.7% of sales in value, followed by Asia Pacific (19.3%), America (15.3%) and Africa and the Middle East (11 .7%).
Throughout 2022, Habanos, S.A. continued with its commitment to innovation with the presentation of various innovations at a global and regional level, without losing the quality and traditional character that make its products unique. Some of the most notable launches were Montecristo Wide Edmundo, Quai D’Orsay No. 52 and La Gloria Cubana Glorias, as well as Quai D’Orsay Imperiales, thus supporting the recovery of such important channels as Duty Free and Travel Retail.
During the press conference, the first details of the novelties brought by Habanos, S.A. were also given. for the XXIII edition of the Habano Festival. The first product to open this edition is the new Montecristo Open Slam vitola. With it, the Open Line is expanded and it will be the first to incorporate the renewed design of the Line in its cases and rings. In addition, the launch of the Bolívar New Gold Medal vitola will be presented, a product exclusively made for the international network of specialized stores under the La Casa del Habano franchise. And, as a final touch, the Partagás Master Line will be presented, the most elegant and exclusive of the brand and the first in the Habanos, S.A. portfolio. whose three vitolas – Origen, Rito and Maestro – are made with 100% tobacco from the plantations of San Luis*.
ACTIVITY PROGRAM
During the presentation event, Habanos, S.A. announced the details of the Festival program, in which for another year it will offer five days full of activities around the culture of the Habano, the best gastronomy and shows that will not leave the most faithful fans of this annual event indifferent.
* D.O.P. Protected Designations of Origin
To download high resolution images of the event, click here.
*Note to the editor: The revenue of the Habanos Group in 2022 stands at $545 million, with a positive variation of 2% compared to the previous year at constant exchange rates (2022 data at constant exchange rates: $578 million vs $568 million at 2021).
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