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SAN JOSÉ, Costa Rica, February 8, 2024 /PRNewswire/ — 15 Costa Rican fresh produce companies will participate in what is considered the main global event for the sector, with the aim of positioning their important export catalog. This is the Fruit Logistics Fair, which will take place from February 7 to 9, 2024 in Berlin, Germany.
Hand in hand with the Promoter of Foreign Trade of Costa Rica (PROCOMER), for three days the country delegation will exhibit, through an essential Costa Rica stand, its harvests of: fresh pineapple, cassava, eddoes, taro, ginger, pipa, cane , sweet potato, chayote, coconut, papaya, banana and plantain, as well as products with added value, such as, for example: dehydrated pineapple, candied and with chocolate, gluten-free flours and banana chips.
“The Fruit Logistica 2024 Fair is a new opportunity to continue positioning our diverse offer of fresh products in the world. It is a fair where more than 140 countries participate, which translates into more business opportunities for our companies,” said Laura López, General Manager of PROCOMER.
According to data from the Commercial Intelligence Directorate of PROCOMER, the agricultural sector and the food industry, both in the fresh product category, occupy the second (18%) and third (14%) position respectively in importance, according to with its participation in exports of goods recorded as of November 2023. Its main buyers are the United States, the Netherlands, Belgium, Spain and Italy.
“Our participation in this fair is of utmost importance for the country, since it allows us to connect with several nations in Europe that are key strategic partners for the diversification of exports of the fresh product sector and the increase of the client portfolio both at European and world level,” López added.
The Costa Rican delegation had the participation of the companies: Comercializadora Fertinyc, Grupo Batgal, Donatella Fruit, Verita Tropicals Costa Rica, Golden Sweet, Tropifoods EIAE, B
Likewise, fair attendees will taste Costa Rican coffee and a variety of dishes cooked based on the fresh products on display in the pavilion.
The Fruit Logistics 2024 Fair will also serve to promote PROCOMER’s Foreign Direct Investment (FDI) attraction strategy, whose purpose is to diversify the origin of investment and open the way for companies belonging to the sector to establish their operations in the country.
Launch Discover
The national representation will present the Discover program, through a cocktail-type activation with products such as turmeric, ginger and mango – recently incorporated into the discoveries portfolio -, with the aim of revaluing agriculture as a sustainable activity towards an inclusive and dynamic economy , and promote the attraction of investment in rural and coastal areas of the country.
“We want to maintain our commitment to sustainability and environmental protection. To achieve this, we implemented this activity with which we want to show international buyers and investors at the fair that agriculture and its processes can also be sustainable and beneficial for the environment. environment,” López concluded.
About the Fruit Logistica Fair
The Fruit Logistica Fair kicks off the season of international fairs for the global fresh produce sector. It is considered the most important for the industry, because it is known by more than 63,000 visitors from 140 countries and for being the benchmark in terms of annual programs. In addition, important European and international supermarket chains such as Mercadona, Battaglio, Anecoop, Bonnysa, Banafruit, among others, participate in it.
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