DETROIT, September 14, 2023 /PRNewswire/ — (LaPresse) – After the success of the 2022 edition, the Italian Consulate in Detroit has relaunched its presence in ‘Detroit Design Month’ through the ‘LoveItDetroit’ project ‘, with an installation dedicated to sustainability, open to the public until September 30, at 1001 Woodward Avenue. In particular, the installation aims to underline how Italian companies have walked the path of sustainability, integrating this approach with the essence of Made in Italy. On the occasion of the opening day of the 2023 Detroit Auto Show, the exhibition hosted a panel of experts and industry stakeholders on Wednesday to discuss the links between the American automobile capital and Italy, in particular Turin, and the energy transition in the automobile sector.
The ties between Detroit and Italy date back to 1899, the year of the first Auto Show, the same year in which Italy sent its first consul to this city, recalled the Italian ambassador to the United States, Mariangela Zappia. “We are currently the only European country that has a consulate in Detroit and this says a lot about the relations between Detroit and Italy and, of course, between Detroit and Turin, the automobile capital of Italy,” said Ella Zappia. “Italy is at the forefront of innovation in the automobile sector,” remarked the ambassador, recalling the “Italian champions” present at the 2023 Motor Show, particularly in the electric car sector.
“Tonight we celebrate sustainable mobility, after having celebrated the space sector and Italian fashion. We wanted to use sustainability as an underlying theme, because it cuts across several sectors,” said the Italian consul in Detroit, Allegra Baistrocchi, promoter of ‘LoveItDetroit’ . “Italy is at the forefront of the fight against climate change and fights for it internationally, so why not use design as a vehicle for this issue?” added the consul.
Kerry Duggan, sustainability expert and executive director of SustenaibiliD, an organization she founded in 2017, after having held various consulting positions in the Obama-Biden administration, also spoke about the links between Detroit and Italy. “Clearly we both have in common that we create things. And we don’t just produce things, we are innovators, we design, we are both known for design. Detroit is a UNESCO city of design. And obviously I don’t need to say something about Italy and its heritage of design,” Duggan said, after moderating the panel of experts.
Also among the evening’s speakers is Marco Bruzzano, senior vice president of ordinary affairs at DTE, the Detroit energy company. “Companies like DTE are focused on reaching net zero emissions as quickly as possible. We just announced that we will retire all of our coal plants by 2032. And we are on track to reduce our emissions by 85% by 2032. The innovation ecosystem that We have in Detroit, with the auto companies, the utility companies, the investments that are being made around the world make this an incredible moment,” Bruzzano said, emphasizing that “at this moment, when the transition will affect so many people “From businesses to residents, it is very important to listen to all stakeholders, reach out and understand everyone’s concerns, make sure no one is left behind as we navigate this transition.”
Photo – https://mma.prnewswire.com/media/2211285…
View original content: https://www.prnewswire.com/news-releases/lapresse-eeuu-en-loveitdetroit-mostrando-la-innovacion-y-la-sostenibilidad-del-made-in-italy-301928376.html
