Sierra Nevada, March 24, 2023.
Climbea, leader in data and technology solutions, will be the technological partner of the Sierra Nevada station in its 2030 Strategic Plan
Climbea, has been chosen as a technological partner of the Sierra Nevada Strategic Plan 2030. This plan has four objectives: economic and financial viability, service, zero carbon footprint and social and cultural identity. The project will consist of developing the digitization capacity of the plan , creating a data-driven company. Over the next four years, Climbea will work to improve the customer experience and optimize the resources of Cetursa, the company that manages Sierra Nevada. They will analyze critical indicators of the customer experience, such as foot traffic, purchase management and lane condition, to create strategies that directly impact each of the relevant indicators. Through analysis and creation of strategies, solutions will be found that have a direct impact on each of Cetursa’s relevant indicators. This process will also be accompanied by a knowledge transfer that allows the company to acquire all the learning from analytics, in such a way that its teams can master self-service systems for the management of their information, which translates into greater speed and performance. This project will be led to a great extent by Javier Sánchez, Chief Data Officer at Cetursa, who has been with the company for more than two decades and has been able to develop a comprehensive career to learn the critical aspects of the organization he represents “In short, Climbea will be in charge of ensuring that Cetursa scales up and becomes one of the pioneering data-driven ski resorts in the market”, says Álvaro Badillo – CEO of Climbea This agreement reflects the commitment of both companies to innovation and technology, which will make it possible to provide a more complete and satisfactory experience to customers, and improve business profitability.
ContactContact name: Itziar Del ValContact description: Itziar Del ValContact telephone number: 605266837
