-SKE, the leading vape brand, prioritizes the environment with new products backed by a pioneering high-profile public education campaign
Messages are being featured on electronic billboards in major cities, in-store recycling bins and a new line of single-use, eco-friendly products.
The new SKE Crystal Plus Airflow Adjustment Edition is launched this month, recycling bins are being rolled out in stores and a new disposable range made from 100% biodegradable paper will soon be available.
LONDON, Oct. 22, 2023 /PRNewswire/ — SKE, the world’s leading vaporizer brand, is launching a new version of its best-selling SKE Crystal Bar closed pod system in response to consumer demand.
The SKE Crystal Bar became an instant hit with vapers when it launched last year, but now it’s been revamped with adjustable airflow to provide a truly personalized vaping experience.
Launched this month, the new SKE Crystal Plus Airflow Adjustment Edition features a button on the base of the device that allows consumers to set airflow to their own preferences.
Its launch comes amid intense pressure on the UK government to act on growing concerns about the environmental effects of vaping, especially single-use devices. A recent study by Material Focus revealed that five million vapes are thrown away weekly in the UK.
SKE is also keenly aware of its responsibility as a major manufacturer to help address the environmental impact of vaping products and is about to reveal both traditional and novel ways to do so.
It has partnered with the UK’s leading recycling organisation, Recover, to deploy 50 eco-friendly e-cigarette recycling bins at retailers across London and Manchester, ensuring a transparent and responsible recycling process.
SKE is running a high-profile UK public education campaign in three major cities to encourage the country’s vapers to recycle their used devices.
Strategically placed electronic billboards in high-traffic areas of London, Birmingham and Manchester will carry the message “Trash to Treasure” to encourage consumers to help the planet by recycling used vaporizers instead of throwing them away.
The electronic billboard campaign, which will run until the end of December, includes screens outside London’s Notting Hill Gate tube station, Birmingham’s Bull Ring shopping center and Manchester’s Arndale Centre.
In January, SKE plans to introduce its first line of eco-friendly disposables SKE KLAX B600, made from 100% biodegradable kraft paper and designed for easy disassembly where batteries and capsules can be effectively recycled after use.
Zhou Ying, Brand Director at SKE, said: “As Material Focus research has shown, there is no doubt that consumers need to be encouraged to dispose of their used devices responsibly and we want to help them do exactly that. “.
“The e-billboard campaign will show consumers that it really doesn’t take much effort to dispose of their used devices responsibly and will help reduce these alarming numbers.”
SKE says there is no reason why adults cannot have devices to help them quit smoking and stay away from cigarettes, while being aware of the environmental impact.
The new SKE Crystal Plus Airflow Adjustment Edition will be launched this month in the UK and some EU countries such as Germany, France and the Netherlands. It’s available in 15 flavors, including lemon-lime, frozen watermelon, and blueberry-raspberry.
SKE invites vaping journalists to collaborate and elevate the debate on vaping and environmental responsibility. For more information on SKE’s green initiatives and products, visit [SKE Vape] or contact info@skevape.com and media@skevape.com.
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