Madrid, March 28, 2023.
Energy consumption, the purchase of a washer or dryer and associated costs such as repairs and detergents are determining factors for outsourcing laundry outside homes, according to a Bloomest survey.
Bloomest, the self-service laundries under the leadership and quality of Miele, has seen an increase in laundromat activity during the last quarter of the year and more than 82% of managers affirm an increase in their turnover and attribute it to the rise in electricity and gas in Spanish homes (41%), followed by the professional finishing of washing (29%). These are some of the conclusions of the survey “use of self-service laundries in 2022” that Bloomest has carried out on 36 laundromat owners to discuss the progress and evolution of the business over the past year. These managers, who are between 41-60 years old (88%), laundry is their second economic activity since 8 out of 10 managers make this business compatible with other work activities. The rise in electricity and gas is something that worries to Spanish households, especially among those with fewer economic resources who see their electricity and gas bills become more expensive. To reduce consumption and save on electricity and gas bills, one of the measures that Spaniards are adopting is to outsource laundry outside homes. In this sense, store owners have been asked what kind of The client is the one who most frequents the laundry and households in the neighborhood (73%), businesses in the area (16%) and foreigners/tourists (9%) are the ones who use self-service laundries the most to wash clothes.Others factors such as the quality of the washing and drying that the Miele machinery provides to the garments (67%), is what the laundromat customer values the most, so the brand perceives a change in trend since the consumer is aware that the clothes fit better in Bloomest. Regarding the increase in activity, all the managers agree that the increase has been concentrated during the last quarter of 2022 and they have thus seen their turnover increase between 1% and a twenty%. José Ángel Bocigas, manager in Alcobendas (Madrid) stresses the various factors that have led to the increase in activity in his laundry “this increase is due to multiple factors, including: a higher rate of market penetration (there are more interested customers washing in self-service laundries), increased costs (electricity, gas, detergents), in my particular case I have increased the number of machines (more and better service can be provided) and the certainty that Bloomest laundries eliminate cast 99.99% of viruses, bacteria and fungi”. This increase in activity has also been observed in other European countries such as Germany, Italy, Portugal and Austria and Simone Ramadori, general manager of Bloomest-Miele adds “we believe that our A high-quality self-service laundry service is being increasingly appreciated by families, who represent 90% of our users.In fact, they can have access to a professional Miele laundry service, at affordable prices. s and especially in this time of uncertainty due to the rise in the energy bill. Using our service, customers know exactly how much they are going to spend compared to using an appliance at home (washing machine and dryer), that the price is constantly changing.” Furthermore, Ramadori concludes “we believe that the trend will be more and more to rely on a service like ours in fact in the United States and northern Europe, only a few families have washers and dryers at home, and we believe that this trend is also spreading in the countries of central and southern Europe.”
Contact Contact name: Bloomest Press Contact description: Bloomest Press Contact telephone number: 619740016
