Ukrainian company Preply expands its leadership in language learning with its first office in the United States, a new brand image and two additions to its management team
Sofia Tavares, Head of Brand, and Jerry Kingkade, Head of Revenue, will drive leadership and growth from Preply’s New York City office.
NEW YORK, Oct. 26, 2023 /PRNewswire/ — Preply, a leading online learning marketplace, today announced the company’s rebranding and appointment of two senior executives, while establishing its first office in the United States, in New York City. The global online language learning market is projected to reach $47 billion by 2025, due to globalization, technological advancements, and growing demand for bilingualism, all driving demand for innovative teaching solutions. of languages. With more than 600 employees of 60 nationalities spread across New York, Kiev and Barcelona, Preply has become a global e-learning powerhouse connecting 40,000 tutors with the world’s largest live language learning community in 180 countries. Preply’s revenue has grown tenfold over the past three years, and this latest deal means the company is redoubling its efforts to expand its leadership in what is already its largest market.
New executive leadership drives Preply’s growth in the United States
The two new executive hires, Sofia Tavares as Chief Brand Officer and Jerry Kingkade as Chief Revenue Officer, bring a wealth of experience and expertise to the organization. Both executives will be based in the New York office and have already played a key role in the rebranding and creation of the new office announced today.
Tavares will lead the company’s transformation into an iconic brand. Tavares, who previously served as senior vice president of brand at Delivery Hero, where she was instrumental in the company’s transition to its IPO, has more than two decades of experience directing global marketing strategies for some of the world’s most recognized brands, such as PepsiCo, Cadbury plc, Bacardi, Black
Kingkade will lead the company’s efforts to transform communications and culture through language in organizations around the world. Having led teams in the United States, Canada and Europe, Kingkade joins Preply from Flowspace, where he doubled revenue and tripled gross profit in his first year as CRO. Prior to Flowspace, Kingkade was Vice President of Sales and Market Operations at Houzz, where he grew the sales organization from one representative to hundreds of employees.
The new identity marks the next phase of Preply’s journey
Having done extensive work on Preply’s vision and mission earlier in the year, Preply collaborated with London agency Koto to redefine the company’s identity and double down on what makes Preply unique.
The new identity introduces a refreshed logo, vibrant color palette and improved website design to enhance the learning experience for users and tutors, helping millions more people make their language learning dreams come true. The new brand revolves around the theme of repetition, a powerful element of success for those studying a language that reflects how practice, progress and growth transform a learning journey.
“Our new vision, unlocking human potential through learning, has been the driving force behind this project. Today, more people than ever aspire to learn a new language. We believe that by strengthening our brand, we will better serve the needs and language learning aspirations from around the world,” explained Sofia Tavares, Brand Manager at Preply. “I couldn’t be more excited to be taking this journey with the Preply team, and I thank our wonderful tutors, students, employees, and the broader language learning community for joining us on this journey.”
You’ll find more information about the new Preply brand in Tavares’ blog post
Helping American entrepreneurs gain a competitive advantage
The United States is home to the headquarters of some of the world’s largest multinational companies, and the American Council of Teachers of Foreign Languages reports that 90% of American business owners rely on a multilingual workforce. However, demand is not being met and, as a consequence, 25% of US companies lose business opportunities.
“The world is more connected than ever. Customers tell us time and time again that communication errors are costly, both financially and reputationally,” said Jerry Kingkade. “In the last 12 months we have welcomed 200 new organizations to the Preply program and have more than doubled the number of clients we work with within the United States so far this year. A staggering 75% of American workers consider that knowledge of foreign languages is important to their career prospects[1]. As we establish our presence in New York, we hope to accelerate the pace, address the needs of this working population and contribute to filling a specific gap in the labor market.” .
Preply gains momentum with the opening of its New York office
Preply reinforces its commitment to growth and better serving its US-based B2B clients and partners with the opening of its first US office. New York City was chosen because a large number of multinational companies are headquartered in the northeast of the country.
The new office, The Malin, is now open, located at 134 Charles Street, in the heart of New York’s West Village. Preply anticipates that, by the end of 2023, more than 25 employees will be working from the office complementing Preply’s two existing centers in Barcelona and kyiv.
About PreplyPreply is an online language learning marketplace that connects tutors with hundreds of thousands of learners in 180 countries around the world. More than 40,000 tutors teach more than 50 languages, thanks to a machine learning algorithm that recommends the best tutors for each student. Founded in the United States in 2012 by three Ukrainian founders, Kirill Bigai, Serge Lukyanov and Dmytro Voloshyn, Preply has grown from a three-person team to a company of more than 600 employees of 60 different nationalities with offices in Barcelona, New York and Kiev.
[1] Preply 2023 survey of 3,000 global participants
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