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– Xinhua Silk Road: The Yuan Craft Theater officially opens its doors to the people of Shandong, in eastern China
BEIJING, Nov. 24, 2022 /PRNewswire/ — Recently, the “Yuan Crafts Theatre”, the sub-brand of the Shandong Crafts Exhibition Center, has opened its doors to the people of Jinan city in the eastern province Shandong Chinese.
As the first weekend immersion theater located in Shandong, “Handcrafts-Yuan Theater” makes citizens and tourists experience and feel the past prosperity of Jinan through cultural and artistic expressions that are creative.
Built by Jinan Mingfucheng Cultural Tourism Investment Holding Co., “Yuan Craft Theatre”, combining the most modern and eye-catching “immersive” expressions, creatively introduces classical music theater, corner immersion theater to the public from the street, the world music scene, the swing dance point, the electronic music scene and other performance content.
In September, the Shandong Crafts Exhibition Center opened to the public in Jinan, marking a milestone in building the “Shandong Crafts” brand.
As the new calling card of Shandong, the Shandong Crafts Exhibition Center brings together handmade art and original design from all over the country, while integrating crafts with modern life to show the world the charm of craft culture and promote the spread of Qilu culture.
In addition, the center showcased Shandong’s efforts to explore a new model of cultural heritage, build a regional public brand, and push forward the innovative development of the “Shandong Crafts” industry.
In the future, the center will continue to develop its own derivatives of IP, create a new pattern of deep integration of online services and offline experience, and offer a way to help “Shandong Handcrafts” accelerate the pace to go to globalization.
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