2:50 p.m.: The best from the pre-game show
A few standouts from the Super Bowl pre-game show.
Febreze
Febreze air freshener takes on the stinky issue of the Halftime Bathroom Break, when “we go from standing as rivals, to sitting as one.” It’s about as classy as a poop joke gets.
Squarespace
Cranky John Malkovich can’t believe that someone else owns his domain name for his new line of fancy-pants menswear. Only Squarespace can adjust his attitude.
HumaneWatch
The consumer advocacy group HumaneWatch goes for a little red meat with its parody of ads by the Humane Society of the United States, using the image of lawyers in cages to make the point that the animal rights group is more focused on politics than running animal shelters. It’s a funny spoof, but are people really thinking deep thoughts about animal rights on what’s essentially National Hot Wing Day?
KFC
The first spot from Portland’s Wieden+Kennedy’s “Colonel vs. Colonel” ads, continuing the trend of celebrities bringing the fried-chicken giant back to life. This time, it’s Rob Riggle and Billy Zane. It’ll be fun to watch as these spool out during the game.
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Super Bowl 51 is upon us! While others are watching the big game between the Atlanta Falcons and the New England Patriots, we’re keeping an eye on the high-stakes game of commercials.
According to AdWeek, 30-second spots are running $5 million. So there’s a lot of dough riding on these ads.
Check back here as Super Bowl TV coverage begins for live updates, reaction and analysis of this year’s best and worst commercials.
— Grant Butler
gbutler@oregonian.com
503-221-8566; @grantbutle
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