The end, as inevitable as it threatens us all, comes oftüberraschend. No matter how long death had been announced, no matter how tedious it was to die. Especially when survivors realize that half-kin of m has just gone: ancient grandma, FrecheSchwester, funny uncle, sweet daughter, nephew, VerrückteTante, warped son. All this was Viva.
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Viwas? May teenagers now ask for which linear television is only nocheine narrative of old. Without Viva, best, most embarrassing, most important, dumbest, most irreplaceable music channel of local pop culture, much of what is popping up every day, hourly, Nanosekündlich on your smartphones, kaumdenkbar, dear children. The fact that station has been tatsächlicheingestellt after years of agony at age of 25 is likely to Millennials more than you initially think.
When Viva goes on 1st of December 1993 on air, title of Premierenvideosgewiss is not randomly chosen: You are awesome for this world! is song of Fantastic Four, at that time even part of target group around 20th MTV, mor of all music channels is at this time already a good decade on air; But while even ir is only supplied in English after turn of youth, Verkehrsspracheim rental Studio Köln-Ossendorf is German. And what a thing!
At Viva, turnkey Sendungskonzeptegibt not to mention Drehbüchernganz. As Mola Adebisi, Heike Makatsch, Nils Bokelberg, Aleksandra Bechtel and a certain Stefan Raab before age cohort ecstasy her, ahem, improvise program, reigns with shareholders of Bertelsmann AGvermutlich Blanke horror. At least until y erblickenund switch-on rate, even more, echo in valley of adolescent with still-editable music, clothing and energy drink taste. Although Viva is a return-oriented company in WachsendenBoom lifestyle segment, it offers its audience an orientation Wiekein or TV channel.
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Viva not only meets tone of his era, Viva shapes it. And when 1995 offshoot Viva 2 for more elaborate, yes alternative art understanding is on air, even Rockbohemeder Hamburg school finds two-dimensional asylum. Unfortunately, program is quickly so zugemüllt that even hard hardened fans turn off.
As important as music television for youth culture is, as much as it helps RapRythm ‘ n ‘ BluesPop to hegemony in record shelf, wildly first generation celebrates carefree to sound of juicy videos inheavy rotation – as Collie Fernandes 2003 ringtone charts moderated and The MTV owner Viacom soon DenMitbewerber takes over, eternal rave is finished. Music is at MTViva ZurWerbeumfeldbegleitung. With Datingshows, reality-diarrhea and Oliver Pocherversucht new owner can reach a clientele that has long since migrated to Facebookund YouTube.
Well, recognized? Charlotte Roche in April 2000 at Viva-studio in Köln-Ossendorf © teutopress/Imago
So if old ones now speak VonViva, that is also narrative of nineties, when everything was soschön colourful and strapless not a quote, but modern. A time when Fernsehennoch had power to form opinion. Tatsächlichgehören Some stars of first hours today to TV establishment: Matthias Opdenhövel is cunning of sports television, Jessica Schwarzdie odds diva of Primetimemelodrams, Charlotte Roche Vintagequeen deprogrammed program and Klaas Heufer-circulation no less than hope of medium at all.
After Love Parade and Eurodance, MySpace, MTV and, lastly, mid-twenties neon, hedonism of this strange decade, called Nineties alsoendgültig, seems to be buried. You don’t want to talk bad about dead people. Machenwir, too. Viva has given world a lot – wher it be just Stefan Raab’s mandolin game. Rest in rave, Dear Viva.
