The United States is no longer the world’s largest market, but they do still dream of the automakers. The boss of PSA, Carlos Tavares, has confirmed on Tuesday his ambition to regain a foothold and has entrusted this mission to the brand Peugeot.
But there was no question of approaching the american market, where the French manufacturers are already broken teeth, by the north face. “We will do this in a very creative way and disruptive, with a significant dose of frugality, we are not doing it the conventional way,” explained, enigmatic, Carlos Tavares, who promises a “fresh” marketing and distribution”. No question, therefore, to invest heavily in a seat, factories or a network of dealers. “The products are ready,” said the boss of PSA that evokes three years of preparation. The terms will be refined in function of the evolution of trade negotiations of Donald Trump. They will determine in particular if the production base of …
