Ask for the programme… tax. The minister of Economy and Finance, details in an interview with the Paris Sunday the operation of the tax of 3% on the turnover achieved in France by the giants of the digital, which will be able to return, according to him, 500 million euros per year.
Put in place from 1 January 2019, the device is the subject of a bill that Bruno Le Maire will present next Wednesday in the council of ministers before going to Parliament. This tax “will affect the very large companies that have a global turnover on their digital activities of € 750 million globally and a turnover in France of more than 25 million euros”, and does not therefore relate to the start-ups in france”, says the minister. Thirty companies are involved: Google, Amazon, Facebook and Apple (Gafa), but also Uber, Airbnb, Booking, and the French Criteo.
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Criteo is a nugget of the “French Tech”: founded in 2005 by three French, it is listed on the Nasdaq and employs 2700 people worldwide, a turnover of 966 million (excluding commissions). The company is specialized in the personalized marketing based on the data of internet users, in particular from their browsing history. A sector of activities covered specifically by Bruno Le Maire, referring to the targeting of advertising, and “the resale of personal data for advertising purposes”. “We are aiming for in the first place, the platforms get a commission for creating a relationship between customers and businesses”, adds the minister, even if, of course, “no individual and no service user will not be affected.
“conventional” companies pay 83 different tax
in order To avoid penalizing companies virtuous, “the amount paid shall be deductible from the income on which is calculated the tax on the companies,” he says. “This will have the effect of reducing up to one-third of the amount of this tax for businesses that pay their taxes in France.” At the end of January, Bruno Le Maire, said he was confident in the possibility for the countries of the european Union to agree by the end of march on a taxation of the giants of the digital. In an interview in the Sunday Newspaper the CEO of Carrefour, Alexandre Bompard, is “pleased that the taxation of the Gafa is seriously on the agenda”. “But also, it is essential to put an end to the fiscal imbalance between brands like ours and the platforms american or chinese”, he adds.
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“We pay 83 different tax, revenue equivalents, we create four times more jobs and they dump their products on the market without paying VAT, or almost no tax. It is not unbearable. I’m not asking for support but at least a simple principle: turnover equal taxation, equal.”
