This is the industrial accident in which Samsung would have gone well. In a press release dated April 23, the Korean giant has announced that it would “push back the launch of the Galaxy Fold”, his screen smartphone foldable. The device, unveiled at the end of February, had dominated the world of new technologies. The first phone from a big brand with a screen foldable, without hinge, had caused much ink to flow. And quickly saw the first reviews from testers at the eye sharp, who had “seen” a fold mark on the popular screen. This point rectified, Samsung thought of being able to start serenely the marketing of his toy to 2020 euros on may 4. Missed. The group will set a new date “in the coming weeks”.
The brand, committed to occupying the ground, had entrusted the Galaxy Fold to journalists and influencers in the u.s. to test and taken in hand. This has not had the desired effect. In a few hours the first returns arrived: the screen is not solid. To the discharge of the constructor, it should be noted that Samsung has put a protective layer on its screen, and the first to have had in hand have tried to take off this layer, taking her for a simple protective film.
precautionary Principle
Samsung has taken the decision to postpone the release of the Galaxy Fold less than five days after the publication of the first negative feedback. It took almost fifteen days to respond to the previous crisis, linked to the explosion of batteries in the Note 7 in 2016. This first fiasco industrial had strictly no impact on the sales of the Korean, on the contrary, he had even looped a record-breaking year. The group had returned the problem to its advantage, taking all Note 7 (almost, a few diehards had kept their devices), and communicating widely on the improvement of its testing procedures.
In its press release, Samsung says that it will take “measures to strengthen the protection of the screen.” It is the least he can do considering the price of the device and the challenges of the market. Admittedly 2020 euros, the Galaxy Fold is far from being a product for a mass market. But he had to be the first smartphone foldable marketed and above all, arrive on the market before that of the great rival chinese Huawei. The latter has also unveiled a phone with a screen foldable, Matt X the end of February. But its release date is not yet known. Samsung is leading the race in the smartphone market over the past ten years, and it intends to remain a leader “for ten years”, had reaffirmed its CEO, DJ Koh in Figaro . The battle promises to be fierce, while Huawei had stopped to dethrone the Korean electronics giant.
