● furniture rental
the Face of the consumer boom on subscription and to the new report in the possession, Ikea has announced that it wants to launch, starting in 2020, service, rental of furniture. Thirty countries will be affected, including France. The mechanism, already tested in Sweden and Switzerland, is to offer a selection of products with a formula inspired by the car leasing.
At the end of a predetermined period of time, the customer may choose to maintain its equipment or to renew it. Those who will not be kept would be repackaged and made available again, in the spirit of a circular economy, more responsible. In addition, the Madeleine, the brand will propose the resumption of old Ikea furniture, in exchange for a gift card to claim on new purchases.
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● assembly at home
To get the price to the lowest, the model of Ikea is based has always been the sharing of tasks. …
