Inditex challenges Primark with the opening this week of the largest Lefties in the world on Calle Montera in Madrid, which will have more than 4,000 square meters distributed over three floors and with the latest technological developments, including smart fitting rooms, the automated silo for the online order collection and returns, cafeteria or water fountains, even for pets.

Specifically, the Galician group will open this Friday, December 9, just before Christmas, Lefties Digital Store Montera Madrid, designed to offer a shopping experience that fully integrates the physical store with the ‘online’ channel.

The new Lefties Digital Store Montera Madrid will be located on Calle Montera next to the emblematic Gran Vía and incorporates technological innovations for customer service, among which the automated silo for online order collection and returns, intelligent fitting rooms that automatically manage the accesses and the return of garments through autonomous tapes or the payment through the innovative Easy Pay system.

The establishment is also equipped with a large 3D screen that welcomes customers at the entrance and a whole digital circuit of screens where the latest collections and store services can be consulted, according to the firm.

These technological developments, fully integrated into store operations, are combined with experiential services such as the garment customization service to create unique pieces, the ‘Bombón boss x lefties’ cafeteria, water fountains -even for pets-, Arcade or a recycling point for used garments.

Lefties Digital Store Montera Madrid also proposes fixed thematic areas where the main capsule collections will be held, including The Puffer, Ugly X-MAS, NBA, Kappa, Now Collection, Party, Perfumery, Technology, Sportswear and Maternity.