The café terraces and on the beach, hard to escape sunglasses Izipizi. On the nose of babies, teenagers as well as adults, they are distinguished by their colours, classic or flashy, and their forms of design, sold at a small price (30-35 euros in average) in the trendy shops.
The brand was launched in 2010 by three thirty-somethings who are known on the benches of the school in Lyon. They start by offering reading glasses in self-service in banks, hotels and restaurants. They are quickly a fashion item, sold in concept stores like Colette and Merci. In 2014, they are launching in the solar, which now account for 40% of sales. The codes of the brand are installed. Glasses Izipizi want to be accessible in price, fashion (collaboration with Bonpoint, Woolrich…), as well as sold in selective circuits : opticians high-end, clothes stores and museum shops. This allows you to …
